PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. And nine out of 10 acknowledged more training in core communications disciplines is merited.

Communications 120

Communications Case Study Training Reputation 120

ImPRessions - Crenshaw Communications

JANUARY 16, 2018

Insufficient communication. It can result in uncertainty about next steps and a lack of clarity on plans and written materials. Effective communications needs a mix of “rich” and “lean.” “Lean” communications like emails or shared documents are best for routine updates and edits to materials.

Skype 170

Skype Interviews Crisis Communications Crisis 170

Melissa Agnes

JANUARY 18, 2015

Welcome to episode #033 of The Crisis Intelligence Podcast, with Melissa Agnes and Brad Phillips. When it comes to crisis media training, there are so many questions that people (whether it be spokespersons or the communication and leadership teams) seek answers to. Learn more about Melissa Agnes.

Training 113

Training Crisis Media Training Crisis Management 113

Stuart Bruce

JULY 15, 2014

He might have a point if you simply look at how social media can be used for consumer marketing or customer service. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Shift Communications

JULY 26, 2017

The media and the public already have an established narrative around sharks and Shark Week is only feeding into it. There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Shark and his vegan donuts.

Case Study 101

Case Study Crisis Study Crisis Communications 101

PRSay

APRIL 2, 2020

Social distancing has forced journalists to change nearly every aspect of how they do their jobs as they navigate a new way of reporting amid the biggest health crisis in a century. For communicators, that means nearly everything you thought you knew about interacting with the news media has been turned upside down.

Skype 206

Skype How To Crisis Pitching 206

Reputation Us

JANUARY 13, 2016

This month’s PR Week , a nationally recognized public relations magazine, highlighted the efforts that police departments across the country are making to connect with communities and address what it calls a “public perception crisis.”. Step #1: Partner with a public relations/communications firm. The S.W.O.T.

Communications 60

Communications Crisis Reputation Local 60

Melissa Agnes

JULY 3, 2018

I care about the important work I do as a crisis management advisor, and I care that the current allure of “sexy” or “thrilling” is impacting organizations in a negative way. For example, while I’m certified to provide media training services to clients, I choose not to. Now, don’t get me wrong.

Crisis Management 166

Crisis Management Crisis Viral Media Training 166

Sword and the Script

JULY 12, 2016

What potential crisis could have a substantial impact on your business? That’s the essence of crisis communications planning – preparing for the worst before it happens. As if convincing management of the need for, and value of, crisis planning wasn’t already a challenge! In many ways, PR is about diplomacy.

Study 60

Study Leadership Crisis Crisis Communications 60

wiredPRworks

MAY 6, 2020

It’s a challenging time in so many ways, yet crisis communications is a place where PR people can shine a light. Thanks to my friend, Amy Hesser, for taking the time to talk PR peer to peer about how COVID-19 is changing the PR business. Think about tone – be empathetic and caring. How about you?

Pitching 52

Pitching Training Radio Media Training 52

Reputation Us

SEPTEMBER 7, 2016

Boggs said it’s important for executives to discuss different crisis communications scenarios and practice executing the plan through simulations. Trying to communicate a crisis without a plan is like trying to float a boat with holes. You developed a crisis communications plan?’ By Peter Strozniak.

Crisis 60

Crisis Crisis Communications Insurance Insurance 60

PRSay

JULY 26, 2017

I had been thinking about earning my APR for some time,” said Carver, who has been working in public relations for seven years. “I I had read about it, and then received an email on the subject. For more information about the Accreditation in Public Relations process, visit www.praccreditation.org. was born blind.

Study 126

Study Public Affairs Software Nonprofit 126

PRSay

SEPTEMBER 28, 2016

Not knowing or caring about this process, I swiftly dismissed it. I was so beaten down and had so many misgivings about my future that I quit my job, hit the books and decided to fast track the Accreditation process. But before I made that transition, I took some public relations courses at a nearby university.

Television 60

Television Media Training Crisis Communications Course 60

Waxing UnLyrical

APRIL 11, 2012

Things can go south with a simple question like, “ What about Sam? Invest in getting your spokesperson(s) media trained. Getting media trained helps you stay on message and bridge back to you talking points without sounding like a robot or some disingenuous suit – a *big* problem to avoid when you’re in crisis mode.

Media Training 70

Media Training Crisis Training Crisis Communications 70

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. Google, Bing and Yahoo remain tight-lipped about how their algorithms work, which makes quantifying the impact of SEO tough. Is SEO hard?

SEO 76

SEO Engineering Google Content Marketing 76

Shift Communications

JULY 19, 2017

is appalled and worried his business will suffer because of all the false information circulating about sharks. is suffering a crisis. As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. Media training. Owned media/messaging.

Case Study 118

Case Study Crisis Management Crisis Study 118

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Research reporters, anticipate questions. Will it likely be friendly or combative?

Media Training 180

Media Training Training Interviews Media 180

Communications Conversations

AUGUST 21, 2018

Let’s hear more from this PR Rock Star about her experience at Best Buy, how volunteering with MN PRSA has shaped her thinking, and how we can attract more diverse candidates to the PR industry. First, tell us more about your current role at Best Buy. from Chicago to Washington D.C., Networking is hard for everyone.

Sports 113

Sports Retail Local Report 113

PR in High Definition

FEBRUARY 22, 2017

I consider myself fortunate that the last two agencies I’ve worked at have placed SEO high up the list of skills that PRs should know about. It’s not just about content for the website. Google, Bing and Yahoo remain tight-lipped about how their algorithms work, which makes quantifying the impact of SEO tough. Is SEO hard?

SEO 66

SEO Engineering Google Content Marketing 66

Mindful Marketing

FEBRUARY 15, 2017

Be clear on your goals so they can devise a campaign that strategically supports your vision with effective communications. Also, know what your main communications goals are before hiring a consultant – they tend to specialize in certain areas such as media relations, crisis communications, business writing, etc.

Agency 50

Agency Crisis Communications Measurement Analytics 50

PRSay

DECEMBER 14, 2022

Over the past month, the disgraced crypto celebrity continued to contradict legal and communications counsel by speaking freely to the press, undertaking an apology tour, tweeting, sending direct messages and giving Zoom interviews with reporters about matters that could land him in prison.

Interviews 78

Interviews Financial Fashion System 78

PRSay

JUNE 28, 2022

The latest reminder of the perils that press conferences pose comes as new, conflicting facts have emerged about the tragic shootings on May 24 at Robb Elementary School in Uvalde, Texas, in which 19 children and two teachers were killed. Abbott said he had been “misled” about the police response to the shooting and was “livid.”

Conference 180

Conference Crisis Training Public Affairs 180

Waxing UnLyrical

JULY 3, 2013

And you tell them about how you like to eat ice cream and jog and take care of your dog, and you manage a company that sells lawnmowers. It was wonderful (statement about how and where the person saw me). Can you tell me a little about what you are looking for (skill sets you want to use, rates, etc.)? Let’s stay in touch.

Marketing 100

Marketing SEO Writing Engineering 100

ImPRessions - Crenshaw Communications

MARCH 13, 2018

Every two years, the New York-based Corporate Communication International ( CCI ), conducts an in-depth survey of senior PR and communications officers at Fortune 500 companies about the latest global PR trends. Any crisis communications team must be ready to respond at any hour to an escalating event, and that speed is vital.

Trends 199

Trends Corporate Employee Analysis 199

ImPRessions - Crenshaw Communications

MAY 8, 2018

” The glare of media attention can burn if you’re not careful. It’s all about thinking ahead and being prepared. Whether your PR team secures a keynote speaker gig at a conference or a TV interview for your CEO, media and message training are key. For a deep dive on media training , see our earlier post.

Corporate 195

Corporate Training Reputation Media Training 195

5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Internal Communications: Ensures effective communication within the company, keeping employees informed about company developments and fostering a positive internal culture.

Technology 78

Technology Product Launch Crisis Management Case Study 78

Stuart Bruce

MARCH 3, 2015

The Qualifications for Communicators Trends Survey 2015 reveals that PR measurement is the top skills gap and digital communications/social media is the top skill that respondents want to address in the next 12 months. After measurement the next two biggest skills gaps identified are budget management and crisis management.

Measurement 60

Measurement Communications Crisis Management Training 60

Rock the Status Quo

FEBRUARY 19, 2015

The February #PRprochat was lucky enough to have Gerard Braud as a special guest, author of “ Don’t Speak to the Media Until… ” and he shared some fantastic tips. He has specialized in media training and crisis communication planning since for the last twenty years, and is a wonderful source of expertise.

Interviews 100

Interviews How To Media Media Training 100

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120