Communications, Course and Data-Driven PR

Adapting to a Data-Driven PR World

Cision

MAY 9, 2016

Today more than ever before, communication professionals have the ability to understand their audiences and the channels and messaging that will engage them…and it’s all thanks to data. Data provides brands insights that inform their campaigns and strategies and show what’s working and what isn’t. An Abundance of Data.

Data-Driven PR

Data-Driven PR Data Analytics Technology

Embracing the Data-Driven PR Future (And Math)

Shift Communications

FEBRUARY 3, 2015

As communications becomes more digital, more quantified, and more data-driven, the pressure is on for pros to be as comfortable with data collection, metrics and measurement as they are at writing and creativity. The bottom line: marketing communications needs to approach its understanding of data and metrics smartly.

Data-Driven PR

Data-Driven PR Data Software Analysis

PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

NOVEMBER 16, 2016

In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.

Data-Driven PR

Data-Driven PR Strategy Data Measurement

SHIFT Communications: 12 Years and Counting

Shift Communications

APRIL 10, 2015

This week we celebrate the 12 th anniversary of the founding of SHIFT Communications. Later of course, everyone was grateful that we’d made the decision to weave “the social stuff” into the firm’s DNA. If you’re a regular reader of this blog, you’re already starting to grow familiar with the term “Data-Driven PR.”

Data-Driven PR

Data-Driven PR Communications Agency Social Media

Media Relations Dos And Don’ts For Holiday PR

ImPRessions - Crenshaw Communications

SEPTEMBER 7, 2018

Of course no PR person would create such a media pitch, but it’s a good reminder that for many people, serious holidays have deep and emotional meaning. Do release some relevant data. Solid data-driven PR story pitches are always welcomed by reporters, but especially so during calendar milestones or big breaking stories.

Media Relations

Media Relations Media Pitching Data-Driven PR

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Shift Communications

APRIL 1, 2016

SHIFT Communications, the premiere data-driven PR agency , announced today the release of the Heuristic And Recurrent Ontological Lexicon Deep-learner, or HAROLD, the world’s first artificially intelligent (AI), cloud-based PR employee. Of course, this is an April Fool’s joke. Christopher S.

Employee

Employee Data-Driven PR Communications Software

Find your Brand’s Optimum Facebook Strategy

Shift Communications

OCTOBER 22, 2014

It’s never a surprise when another ‘update’ materializes in the daily news scan, making the maintenance of a successful social media strategy difficult for marketers and communicators. Over the course of the campaign, we invested a small amount of money ($10 a day) to see which strategy worked best with our audience and our posts.

Facebook

Facebook Strategy Data-Driven PR Data

20 PR and Marketing Predictions for 2022

Sword and the Script

DECEMBER 21, 2021

Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Data-driven PR.

Marketing

Marketing Content Marketing Social Media Employee

Kerry Sheehan on the slow march of AI in PR

Stephen Waddington

DECEMBER 11, 2019

As you’ll discover Kerry is driven and hugely enthusiastic. How is AI impacting PR right now and what can we look forward to in the future? Data-driven PR, powered by AI, is impacting the evolving face of communications. AI and big data are powerful tools in improving the decision-making process.

Data-Driven PR

Data-Driven PR Data Conference Tools

Opinion Out, Data In

Shift Communications

APRIL 14, 2015

As I was getting ready to take the Google Analytics Certification test, I did quite a bit of reading (and note taking) in the digital fundamentals course to prepare myself. The solution is simple: opinion out, data in. You’ll be much more likely to experience the marketing and communications success you’re seeking.

Data

Data Data-Driven PR Technology Analytics

Using Google Analytics to Inform your B2B Tech PR Program

Shift Communications

SEPTEMBER 15, 2016

You may have noticed already that we talk a lot about data-driven PR at SHIFT. It’s not just a topic on our blog, it’s a concept we are encouraged to prioritize in every facet of our PR strategies. In the planning stages, you will want to confirm with your B2B tech clients what is considered a win for the PR program.

Analytics

Analytics B2B Google Data-Driven PR

What is the open rate of SMS text messaging?

Shift Communications

SEPTEMBER 29, 2015

I don’t know where the original citation came from, but as data-driven PR professionals, we’d like the data too. Fortunately, getting the data is easier than ever. Does this mean you should switch your marketing and communications strategy to immediately begin texting your audience?

Data-Driven PR

Data-Driven PR Survey Advertising Advertising

From PR to Marketing: Why You Should Expand Your Skill Set

Shift Communications

APRIL 2, 2015

But as someone who has been in your shoes, here are a few of the initial things I think you should have in your tool belt: Google Analytics knowledge – Google offers training courses that will teach you the ins and outs of the platform. They’re excellent and don’t require a ton of time. Amanda Grinavich. Senior Marketing Analyst.

Marketing

Marketing Data-Driven PR Analytics Training

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Shift Communications

JULY 26, 2017

There’s a crisis communications mantra: tell it all, tell it early and tell it yourself. Luckily, with a pre-approved crisis communications plan already in place, G.W. Next is crafting the messaging and determining the best communication medium(s) to activate. Which brings us to our friend, G.W. Shark and his vegan donuts.

Case Study

Case Study Crisis Study Crisis Communications

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shift Communications

JULY 28, 2017

Building relationships with writers is the key to any successful PR program and an announcement is the time to continue fostering those relationships. Shark, a press release may not be the best course of action. An event, or community speaking engagement that is open to the public, may be the best course of action for G.W.

Case Study

Case Study Crisis Study Strategy

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. his brand and his community well before a crisis hits. Knowledge is key to the foundation of any crisis communications scenario. Luckily, G.W.

Case Study

Case Study Crisis Management Crisis Study

Selecting the Right Celebrity Ambassador

Shift Communications

AUGUST 2, 2017

Of course, with any well-known personality, there are variables you can’t anticipate. cta] The post Selecting the Right Celebrity Ambassador appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. But with thorough vetting – and a solid contract – you can set yourself up for success.

Consumer

Consumer Brand Branding Course

The plural of anecdote is not data

Shift Communications

OCTOBER 7, 2015

Of course you have. There is no excuse for not having a data-driven strategy. As marketing and communication professionals we should not be staring a sentence with “I think” or “I feel.” Instead, lead with what the data is telling you. Have you ever had an opinion? Katie Lioy. Account Manager, Marketing Technology.

Data

Data Technology Examples Course

The Earned Media Holy Grail: Business Press Coverage

Shift Communications

AUGUST 9, 2017

In the end, a full package to a reporter is the best course of action, and that package often includes: Consumer messaging – even if your client is a B2B company, you need to focus on how it impacts the Average Joe. This can include the overall human experience, jobs, quality of life, health, survival, etc. Amanda Monroe. Vice President.

Media

Media Data B2B Pitching

PR and the Marketing Technology Skills Gap

Shift Communications

MAY 3, 2016

Creating training courses and setting aside time is great, but you also need to create ways to distill and provide context both the news and on why it matters. At SHIFT we run a daily blog and a weekly SHIFT Happens newsletter, which daily and weekly provide summary news from the front lines of PR and Marketing. Share the Knowledge.

Technology

Technology Marketing eBook Training

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. Of course you do! ALMOST Free Exposure. Savannah Whitman.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. Of course you do! ALMOST Free Exposure. Savannah Whitman.

Small Business

Small Business Social Media Media Analytics

3 Reasons Small Business Needs Social Media

Shift Communications

NOVEMBER 12, 2015

As communications professionals, we know those small businesses without social media are missing a key opportunity. Of course, this approach yields only qualitative results. Useful – but not quite as powerful as the truths their data can untangle. Of course you do! ALMOST Free Exposure. Savannah Whitman.

Small Business

Small Business Social Media Media Analytics

Key Marketing Lessons for PR Pros

Shift Communications

JANUARY 26, 2016

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. Establish Client Goals First. Casey Egan. Account Executive.

Marketing

Marketing Technology B2C Data

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. Why does the Citizen Analyst matter to marketers and communicators? What tools does a citizen analyst use? Used with permission.

Analytics

Analytics Analysis Data Tools

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. Why does the Citizen Analyst matter to marketers and communicators? What tools does a citizen analyst use? Used with permission.

Analytics

Analytics Analysis Data Tools

The Citizen Analyst Manifesto, Part 1: Introduction

Shift Communications

NOVEMBER 9, 2015

Instead of relying on third party analysis in the news, a citizen analyst can pick up the source data and find an answer for themselves, then work with a citizen journalist to shed light on the truth. Why does the Citizen Analyst matter to marketers and communicators? What tools does a citizen analyst use? Used with permission.

Analytics

Analytics Analysis Data Tools

Coming Full Circle – From Tech PR and Back Again

Shift Communications

MARCH 8, 2016

Six months ago, I joined the SHIFT Communications team as an Account Director. In my role, I oversee a variety of B2B tech PR programs, providing strategic direction and managing an exceptional team of professionals. Not as much as you’d think. Molly DiLorenzo. Account Director.

Skype

Skype Creativity Education Construction

Does social media sharing matter?

Shift Communications

JUNE 22, 2015

Test, of course! appeared first on SHIFT Communications PR Agency - Boston | New York | San Francisco | Austin. Given that my site is a B2B-focused website and blog, it would make logical sense for strong affinity between LinkedIn and the content. What would you do with this information? Christopher S.

Social Media

Social Media Media Data LinkedIn

Public Relations Today

Adapting to a Data-Driven PR World

Embracing the Data-Driven PR Future (And Math)

Trending Sources

PRTech Is Evolving. Is Your PR Strategy?

SHIFT Communications: 12 Years and Counting

Media Relations Dos And Don’ts For Holiday PR

SHIFT Communications Creates HAROLD: First Artificially Intelligent, Cloud-Based PR Employee

Find your Brand’s Optimum Facebook Strategy

20 PR and Marketing Predictions for 2022

Kerry Sheehan on the slow march of AI in PR

Opinion Out, Data In

Using Google Analytics to Inform your B2B Tech PR Program

What is the open rate of SMS text messaging?

From PR to Marketing: Why You Should Expand Your Skill Set

Speed Matters in a Crisis Situation: Shark Week Case Study, Part 3

Crisis Issue? Own It: Shark Week Case Study, Part 4

Shark Week Case Study: A Lesson in Crisis Management, Pt. 2

Selecting the Right Celebrity Ambassador

The plural of anecdote is not data

The Earned Media Holy Grail: Business Press Coverage

PR and the Marketing Technology Skills Gap

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

3 Reasons Small Business Needs Social Media

Key Marketing Lessons for PR Pros

The Citizen Analyst Manifesto, Part 1: Introduction

The Citizen Analyst Manifesto, Part 1: Introduction

The Citizen Analyst Manifesto, Part 1: Introduction

Coming Full Circle – From Tech PR and Back Again

Does social media sharing matter?

Stay Connected