Communications Content Marketing Data-Driven PR Technology 
Onclusive
DECEMBER 6, 2017
The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights.
Deirdre Breakenridge
NOVEMBER 16, 2016
In a recent post , I suggested leveraging Nielsen’s research in order to create data-driven marketing and communications plans. That’s the front-end work every successful campaign entails, but the data cycle doesn’t end there. This is the challenge my friends at AirPR are solving, one data dashboard at a time.
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Shift Communications
NOVEMBER 24, 2014
Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?
Shift Communications
FEBRUARY 20, 2019
While most of us communication pros are ringing in the new year with hefty planning, how seriously are we taking our research? This allows us to capitalize on relevant topics, seek new angles for pitching, and optimizing content on our social media platforms for engagement. Don’t just perform traditional PR, use data-driven PR !
Prohibition
FEBRUARY 14, 2023
Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.
Shift Communications
JANUARY 26, 2016
In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason. Establish Client Goals First.
Shift Communications
JANUARY 25, 2016
One thing that every data-driven communications professional needs to understand: our models are not reality; they are a separate entity. This very early application of content marketing came at the perfect time, in a number of ways. Their efforts are what we know of today as “content marketing.”
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