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How AI Can Help Your PR Strategy

Onclusive

The methods they use to attribute business achievements and even revenue back to marketing efforts have given birth to bigger budgets and new skills. In 2012, Gartner predicted that by this year (2017), the CMO will spend more on technology that the CIO. Fortunately, we now have two major tools at our fingertips: data and insights.

Strategy 294
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PRTech Is Evolving. Is Your PR Strategy?

Deirdre Breakenridge

This is the challenge my friends at AirPR are solving, one data dashboard at a time. Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Did it drive traffic, engagement, or sales?

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How to Use Analytics to Build Your 2015 Marketing Plan

Shift Communications

Now we have an idea of what’s repeatable and what’s not, which can help to plan our editorial calendar, content marketing, public relations program, and paid media plans. Are they part and parcel of your content marketing strategy? If you didn’t actively create content around these, why did they happen?

Analytics 155
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What is Tech PR? PR strategies that sell your tech brand

Prohibition

Overview of Tech PR Tech PR is the strategic use of communications and relationships to build the reputation of a brand or business in the technology industry. Tech PR also involves securing media coverage and amplifying content through storytelling to reach the right target audience.

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How to Research Industry Trends Hassle-Free

Shift Communications

This allows us to capitalize on relevant topics, seek new angles for pitching, and optimizing content on our social media platforms for engagement. Don’t just perform traditional PR, use data-driven PR ! Senior Marketing Strategist. Lisa Zanchi.

Trends 142
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Don’t Be Outdated: Why It’s Important to Refresh Your Models

Shift Communications

This very early application of content marketing came at the perfect time, in a number of ways. For the blogosphere, it came at a time when the demand for content on indoor pools was not met with a satisfactory supply. Their efforts are what we know of today as “content marketing.”

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Key Marketing Lessons for PR Pros

Shift Communications

In the spring of 2015, SHIFT launched its cutting-edge Marketing Technology Immersion (MTI) program to help the agency develop a better understanding of SHIFT’s data-driven approach to communications and client services. We Have a Marketing Technology Team For a Reason.