Case Study, Marketing, Media Training and Publicity

Crisis Management 101: Shark Week Case Study, Pt. 1

Shift Communications

JULY 19, 2017

As our VP of Marketing Tech previously summarized : In a crisis management situation, something has gone wrong and your brand is on fire. There’s the tide of public opinion – the heat, the energy. Media training. Owned media/messaging. Media relations. Social media management. Email marketing.

Case Study

Case Study Crisis Management Crisis Study

Beyond Publicity: What Your PR Agency Can Do

ImPRessions - Crenshaw Communications

JUNE 20, 2019

A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. While earned media visibility is the bread and butter of many PR campaigns, they can do far more for an organization. Any PR program that only includes media visibility is inadequate. Media training.

Agency

Agency Publicity Media Training Training

Advertising vs Publicity

PR for Anyone

MARCH 30, 2022

It’s the age-old question… what is more impactful to a business – advertising or publicity? You might be surprised to learn that it’s actually publicity. #1 1 – publicity is free – advertising you pay for. #2 3 – publicity is what we call “earned media.”

Advertising

Advertising Advertising Publicity YouTube

Why Publicity?

PR for Anyone

AUGUST 4, 2022

Watch this week’s PR Tip here: Everyone knows what advertising is but why should they consider publicity? With advertising, YOU direct the message and it’s pretty clear that that is the case because you are paying for it. Want to learn how easy it is to get this valuable publicity? Anyone can get publicity!

Publicity

Publicity YouTube Advertising Advertising

The 22 Responsibilities of PR and What They Entail

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training

Training Media Training Reputation Crisis Communications

Public Relations Skills

PR for Anyone

DECEMBER 7, 2021

Yes, you can be a publicist… without being a public relations professional. You just need public relations skills. Land in the media and see what it does for your business. Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. Are you next?

Publicity

Publicity Video Pitching System

The 21 Responsibilities of PR and What They Entail

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media.

Training

Training Media Training Reputation Crisis Communications

Social Audio Platforms Public Relations

PR for Anyone

FEBRUARY 21, 2022

What do these platforms have to do with public relations? Find the journalists, find the media rooms, and spend a little time in there and see if its valuable for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. audio social media platforms. PR FOR ANYONE.

Publicity

Publicity YouTube Video Groups

What Skills Make the Best Public Relations Specialist?

PR for Anyone

OCTOBER 28, 2021

A question I get asked is what skills does someone need to be a public relations specialist. You also need to be able to do a review of your assets (website and social media) and make sure you check out when the media checks you out. “Who writes about [industry] for [publication].” Publicity Plan.

Publicity

Publicity Pitching System Small Business

The 20 Responsibilities of PR and What They Entail

Onclusive

AUGUST 22, 2017

Our job descriptions tells us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Earned Media/Media Relations. Owned Media/Content Strategy. Media Monitoring & Analysis. Media Training. later as our roles evolve.

Media Training

Media Training Crisis Communications Conference Training

How to Use Public Relations as a Lead Generating Tool

PR for Anyone

OCTOBER 14, 2021

Have you ever considered using public relations as a lead generating tool? Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to talk to you about how you use the publicity that you get as a lead generation tool. Subscribe HERE. PR FOR ANYONE.

Tools

Tools How To Publicity Interviews

Generative AI – know when to stay out of the conversation

PR in High Definition

APRIL 27, 2023

If something isn’t relevant to your offering or market share, don’t weigh in. But when something like ChatGPT comes along and sweeps every journalist, publication and broadcast house off their feet for months on end, confidence in remaining quiet can wane. Don’t rush a POV Joining conversations is a key part of PR.

Case Study

Case Study Media Training Reputation Training

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. hirings, product news, or case studies) that can be used to create news. Go beyond tactics. Showcase your offerings.

How To

How To Meeting Case Study Survey

How To Run A Status Call Like A Boss: PR Tips

ImPRessions - Crenshaw Communications

OCTOBER 26, 2022

A PR agency is typically brought on to do more than secure media coverage. Often brands are looking for strategic guidance on how the PR or comms plan fits into their marketing calendar. hirings, product news, or case studies) that can be used to create news. Go beyond tactics. Showcase your offerings.

How To

How To Meeting Case Study Survey

Go from Established to Known

PR for Anyone

OCTOBER 13, 2022

In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this. By using media, social media, influencer marketing, and video, you can establish your expertise and go to the next level of being known! Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

YouTube

YouTube Video Industry How To

Coronavirus and Communications: We’re Here to Help

Barokas

MARCH 16, 2020

It’s also caused many companies to refocus their PR, marketing and communications plans. Many of our clients are offering their respective expertise to media as a resource during ongoing COVID-19 coverage, and leveraging their platforms to educate the public and their employees. Stay well, stay safe, stay sane, stay home.

Communications

Communications Case Study Conference Resources

PR Myth #3 – PR Generates Sales

PR for Anyone

MAY 26, 2022

Publicity gets you visible, gets your voice heard, get people to know about you but does it generate instant sales, no. land media attention. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So, just landing in the media will not instantly generate sales.

Television

Television Print Interviews YouTube

Media Storytelling

PR for Anyone

MARCH 16, 2022

I spent Tuesday interviewing people for my online business show, More-2-Media on Daily Ad Brief , and what I found in every call was the importance of storytelling. Every guest talked about how in today’s marketing efforts, story has become invaluable. Anyone can get publicity! PR FOR ANYONE. It really is PR for ANYONE.

Storytelling

Storytelling Media Video YouTube

PR Myth #4 – Size Doesn’t Matter

PR for Anyone

MAY 26, 2022

That’s the key to succeeding in public relations. The same is true for trade publications. PR Myth #1 – A Press Release Will Get You in the Media. PR Myth #3 – Publicity Generates Sales. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

YouTube

YouTube Pitching Video System

Public Relations in Marketing

PR for Anyone

NOVEMBER 11, 2021

People often question the difference between public relations and marketing. Public Relations can come in many forms but for this post, let’s focus on media relations, community relations, online and social media. Anyone can get publicity! Access is simple and providing information is so easy to do.

Publicity

Publicity Marketing YouTube Video

Easy Trick to Land in the Media

PR for Anyone

DECEMBER 8, 2022

Digital marketers could talk about how this could impact a business’ lead generation, and brick-and-mortar stores could talk about how they might lose customers as people opt out and forget about their store. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Media

Media Pitching Privacy Video

Pitch Around Elon Musk and Twitter

PR for Anyone

APRIL 26, 2022

Anyone can get publicity! Hey everyone, it’s Christina Daves with this week’s Free Publicity Friday PR Tip. First and foremost, if you are a marketing or social media person, what does that mean? So, that is this week’s Free Publicity Friday, PR Tip. Happy pitching! PR FOR ANYONE. The system works!

Twitter

Twitter Pitching Financial Video

Pitch Ideas

PR for Anyone

JUNE 30, 2021

You need to be pitching national publications NOW for stories that will go to print in October. topic that relates to you and your business, move that publication to the top of your list. It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This is a huge month to be pitching the media. PITCH IDEAS.

Pitching

Pitching Nonprofit Financial Insurance

PR Myths

PR for Anyone

MAY 18, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. This week I want to start debunking some myths about publicity. By having all of that out there, you make it so much easier for the media to say “Yes!” Your marketing assistant can do it. PR FOR ANYONE. Transcript.

YouTube

YouTube Video Pitching How To

TikTok Trends

PR for Anyone

AUGUST 17, 2021

Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. So that is this week’s Free Publicity Friday PR tip. If millions are paying attention to this topic on TikTok then a television station’s viewers are likely to be interested in that topic as well. PR FOR ANYONE.

Trends

Trends Television Exercises Pitching

How to Get in Magazines

PR for Anyone

MARCH 23, 2022

I assumed that you pitch a publication right before it comes out. What I didn’t know is that national magazines plan their publications at least four months out and regional publications plan about two months out. All publications have what is called an “editorial calendar.” Anyone can get publicity! PR FOR ANYONE.

How To

How To Pitching YouTube Advertising

What to Pitch the Media in May

PR for Anyone

MAY 4, 2022

Now that we are into early May I wanted to give you ideas on what to pitch to both national publications and regional publications. It’s important to remember that national publications are 4 months out so in May, we are pitching for October. It’s time to start planning ahead if you want to be in publications.

Pitching

Pitching Media Financial YouTube

Influencers

PR for Anyone

AUGUST 26, 2021

Make sure that if you make that investment, you see the return in products sold, people coming to your site or social media, or growing your list with potential clients or customers. Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. Watch the video I did for you below and learn more.

How To

How To Brand Branding Financial

Journalists

PR for Anyone

SEPTEMBER 8, 2021

Anyone can get publicity! It’s Christina with this week’s Free Publicity Friday PR Tip. I know you all are so intimidated by them and, people are scared of the media. Learn how they report and give them what they love and what they want. PR FOR ANYONE. It really is PR for ANYONE. The system works! Hey everybody!

Television

Television Pitching Interviews Radio

Pitch the Media

PR for Anyone

AUGUST 11, 2021

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Should you pitch the exact same story to the same or to different media outlets at the same time? PR FOR ANYONE. It really is PR for ANYONE. Together with my clients we have over 1 billion views and over $100 million in sales.

Pitching

Pitching Media Television How To

Three Steps to a Killer Media Pitch

PR for Anyone

DECEMBER 14, 2021

Landing in the media is as easy as these three steps to a killer media pitch! The hook is the most important aspect of all of your marketing. And then adding in being concise and valuable in your newsworthy story idea, you are that much closer to getting the yes and landing in the media! Anyone can get publicity!

Pitching

Pitching Media YouTube Video

Pitching Multiple Media Outlets

PR for Anyone

JULY 28, 2022

Here are 5 stories you could pitch to various media publications, all highlighting your expertise but tailored to the unique media outlet. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So that is this week’s Free Publicity Friday PR Tip.

Pitching

Pitching Media YouTube Interviews

PR Myth #5

PR for Anyone

JUNE 10, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. So you can totally build your own celebrity in the media and that’s what I want you to do and that’s what I help people do. Publicity is for you and me and everybody else because we can provide value to an audience.

Video

Video YouTube Industry System

Overcome Challenges in Your Industry

PR for Anyone

JULY 22, 2021

Addressing and solving what pains people is #1 in marketing. If you need a refresher, watch this: Create stories that the media will WANT to cover. Anyone can get publicity! It’s Christina Daves with this week’s, Free Publicity Friday PR Tip. overcoming the challenges that are faced in your industry. PR FOR ANYONE.

Industry

Industry Pitching How To System

Think Before You Share Content

The Proactive Report

AUGUST 28, 2018

A few days ago Adam Catzavelos, a 39-year-old businessman who was the marketing director for his family ‘s business, St. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training

Training Social Media Video Employee

Positioning Yourself as a Media Expert

PR for Anyone

AUGUST 18, 2022

Here’s a short video I did on how to position yourself as the expert: There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! PR FOR ANYONE. The system works!

Media

Media Nonprofit Pitching Television

Newsjacking Idea

PR for Anyone

SEPTEMBER 30, 2022

Anyone can get publicity! And those are the kinds of things that the media loves. So that is this week’s Free Publicity Friday PR tip. and make sure you share any media successes with me so I can share it out to my tribe. Download the free guide, www.3stepstoprsuccess.com PR FOR ANYONE. It really is PR for ANYONE.

Pitching

Pitching Television Trends YouTube

Land Stories

PR for Anyone

SEPTEMBER 1, 2021

I didn’t realize there was a system and a calendar to pitch the media. Considering they actually close their publications four months out, I was out of luck! There are no excuses not to pitch the media and not to get massive visibility for your business. Anyone can get publicity! And I will see you in the media.

Pitching

Pitching System Google Local

What to do with Media Appearances

PR for Anyone

SEPTEMBER 8, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Media

Media YouTube Video Interviews

Pitching News Today

PR for Anyone

SEPTEMBER 1, 2022

There are a lot more videos on my YouTube channel HERE or read the posts on my blog HERE You’ll see how easy it is to land in the media IF you follow a process that I have already created for you. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE.

Pitching

Pitching Video YouTube Viral

PR Myth #6 – PR is Only for Crisis

PR for Anyone

JUNE 30, 2022

Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. PR FOR ANYONE. It really is PR for ANYONE. Together with my clients, we have over 1 billion views and over $100 million in sales. The system works! It’s time for you to start implementing. .: Transcript. Hi, everyone.

Crisis

Crisis YouTube Video Industry

Good Stories

PR for Anyone

SEPTEMBER 15, 2021

Remember, these are for local media and national television. If you are pitching magazines or national publications, that’s a much longer lead time (I made that mistake!). Timing is everything with media pitches. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip.

Pitching

Pitching Television System Local

Virtual Background

PR for Anyone

DECEMBER 1, 2021

For a refresher on your brand, watch this video on How to Get Publicity with Branding. Anyone can get publicity! It’s Christina Daves with this week’s Free Publicity Friday PR Tip. Be aware of how you represent yourself when you are online showing yourself virtually. Remember, a brand is how you make people feel.

Interviews

Interviews Video Film Industry

Why You Should Hire a Crisis Communications Agency?

Prohibition

JANUARY 24, 2022

As a public relations agency specialising in crisis communication, Prohibition PR provides clients with custom-made strategies and tactics to get their organisations out of hairy situations. Prohibition PR handle media relations. When a problem becomes public, it can quickly deteriorate, especially in today’s online age.

Crisis Communications

Crisis Communications Crisis Agency Communications

Crisis Management 101: Shark Week Case Study, Pt. 1

Beyond Publicity: What Your PR Agency Can Do

Trending Sources

Advertising vs Publicity

Why Publicity?

The 22 Responsibilities of PR and What They Entail

Public Relations Skills

The 21 Responsibilities of PR and What They Entail

Social Audio Platforms Public Relations

What Skills Make the Best Public Relations Specialist?

The 20 Responsibilities of PR and What They Entail

How to Use Public Relations as a Lead Generating Tool

Generative AI – know when to stay out of the conversation

How To Run A Status Call Like A Boss: PR Tips

How To Run A Status Call Like A Boss: PR Tips

Go from Established to Known

Coronavirus and Communications: We’re Here to Help

PR Myth #3 – PR Generates Sales

Media Storytelling

PR Myth #4 – Size Doesn’t Matter

Public Relations in Marketing

Easy Trick to Land in the Media

Pitch Around Elon Musk and Twitter

Pitch Ideas

PR Myths

TikTok Trends

How to Get in Magazines

What to Pitch the Media in May

Influencers

Journalists

Pitch the Media

Three Steps to a Killer Media Pitch

Pitching Multiple Media Outlets

PR Myth #5

Overcome Challenges in Your Industry

Think Before You Share Content

Positioning Yourself as a Media Expert

Newsjacking Idea

Land Stories

What to do with Media Appearances

Pitching News Today

PR Myth #6 – PR is Only for Crisis

Good Stories

Virtual Background

Why You Should Hire a Crisis Communications Agency?

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