Waxing UnLyrical

APRIL 23, 2013

I have a confession to make: I’m not 100% in love with social media. Don’t get me wrong, social media. Using social media to lie is unfortunately easy. This format makes it inevitable that we will not always get the big picture purely from social media. Quit using social media?

Social Media 106

Social Media Media Viral Facebook 106

PRSay

JANUARY 6, 2021

Add to this the fact that social media has made audiences more cynical, and in this unprecedented time, we need new rules for communication. Social media channels, where posters strive to look better than real life, have honed skepticism among users. Awe is the second most viral emotion. Black Pride.

Communications 198

Communications Viral Fashion Public Affairs 198

PR for Anyone

SEPTEMBER 1, 2022

The majority of my clients are established in their business. They’ve built a product, service or brand and now they are ready to be known. Check out social media and what people are talking about. Is there a viral video on Tik Tok that you can be the expert saying why it’s something you should or shouldn’t do?

Pitching 130

Pitching Video YouTube Viral 130

The Resolution Blog

JUNE 24, 2015

Whether you're a small business with an announcement to make or a worldwide brand with big news to break, you're going to need to get your story out there. That's why more and more organisations are transitioning to the brand newsroom approach. Going viral is great - but actions are more important.

Viral 120

Viral Social Media YouTube Small Business 120

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. Are you aiming to create brand awareness of your website or products?

Engineering 128

Engineering Writing Social Media Report 128

Communications Conversations

JANUARY 16, 2017

Take a peek at any corporate social media program and you will likely see “engagement” listed as a KPI in some way, shape or form. Yet, the way the social web is going, that might be a foolish proposition. Sure, the big consumer brands are all about engaging on Twitter (read: recent Wendy’s tweets).

B2B 60

B2B Twitter Viral Trends 60

wiredPRworks

NOVEMBER 10, 2016

Five years ago, I moderated a brands and bloggers panel. Influencer marketing was known as blogger relations - and it was the number one most effective, and difficult, form of social media marketing as you can see in this Marketing Sherpa graphic. Barbara Rozgonyi, CEO, CoryWest Media. But, it’s complicated.

Marketing 65

Marketing Conference Advertising Advertising 65

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. A PR crisis is a negative story about your brand that threatens the reputation of your organisation, causes reputational damage, or negatively impacts sales or stock value.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

AUGUST 26, 2015

As Cision’s social media manager, I use top 50 and top 100 lists for three purposes: To follow individuals who will help me stay in the loop when new trends and statistics emerge within my industry. Every year, Cision creates a list of the top 50 social media influencers on Twitter. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

PR Fuel

NOVEMBER 27, 2018

Thanks to social media, companies are engaging with their customers on a deeper level than ever before. From asking for their feedback to crowdsourcing their involvement in marketing campaigns, there are so many opportunities for brands to interact with their target audience. What damage could your brand suffer as a result?

Survey 45

Survey Company Customer Service Small Business 45

5W PR

OCTOBER 21, 2019

When it comes to companies seeking out influencers to bolster a marketing campaign, employing the help of an influencer marketing agency can help amplify the voice of the brand and extend its reach. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

The Stalwart Blog

APRIL 26, 2020

Part of our goal is to bring you great content and guest speakers every day so that you can get some great ideas about how to guide your business through this alternative universe that we’re all living through. This show is basically focused on providing a voice to the small business community.

Crisis 78

Crisis Local Facebook Social Media 78

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. You don’t have a brand. Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

Lauri Pehar Borsh

AUGUST 12, 2015

The simplest truth for business owners to remember is that they must invest in their brand (as well as their personal professional brand) before they invest time and money into gaining media attention. 5 Evidences that your Brand is Not Ready for Press… 1. You don’t have a brand. Build a brand.

Enterprise 60

Enterprise Advertising Advertising Pitching 60

MaccaPR

JUNE 27, 2018

From small businesses to Fortune 100 c orporations, brands now even appear to fight for center stage when it comes to advocating on such polarizing issues as gun control, the Administration’s travel ban, LGBTQ rights, racism, protecting the environment and diversity in the workplace. Know your brand and your customers.

Brand 70

Brand Branding Marketing Retail 70

Prakkypedia

NOVEMBER 9, 2020

Many small businesses dream of ‘going viral’. Every now and then, this happens to a business organically [pun intended]. I’m not sure if they hired fresh PR counsel when they hit the spotlight, but I think the following tactics have worked well for them: They shared an explanation on social media.

Conference 82

Conference Viral Twitter Small Business 82

Masters in Communications

FEBRUARY 12, 2022

Websites and digital television are technically broadcast media at the same time. Digital media also include interactive digital elements which include gaming - both online gaming and offline (traditional console gaming). Also includes mobile gaming, social media, and the web. Social media is seen as a relative latecomer.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. Some argue that presidential tweets might actually be good for business, even when they’re negative, and recent evidence bears that out. For a startup or small business, a sudden wave of negative coverage can be fatal.

Reputation 130

Reputation Viral Employee Customer Service 130