Katie Paine's Measurement Blog

MARCH 9, 2023

If you are told to just show the “good news” you have crossed to the dark side. If you are launching into a mature market but the competition was the first to market and had to educate the market as well as promote its products, it’s not a fair comparison. Chances are about 50% of raw data will fall into one of those two categories.

Measurement 52

Measurement How To Comparison System 52

Sword and the Script

FEBRUARY 11, 2017

“The Grey Lady is getting increasingly audible,” wrote Digiday in a piece covering the launch of the first ever podcast by the New York Times. Digiday says the Times is “trying to disrupt the news” but in reality, the paper is playing catchup. Here’s how to make the switch to Disqus. If not, give our services a try.

Tools 60

Tools Pinterest Marketing Media 60

NewsWhip

JUNE 10, 2021

I don’t know if it even exists anymore, but basically I wrote a lot of user manuals on how to use technologies when people needed that. So as we think about the technical risks, quite frankly, it’s really any action that we take as a company that could impact our brand. It comes down to product launches.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78

Buzzstream

FEBRUARY 9, 2024

A press release is an official statement or proclamation announcing news that provides relevant information to the media. Press releases can take many forms depending on the news you are announcing. However, not all product or brand releases warrant a press release. But how do you know if your news is …newsworthy?

Examples 62

Examples Product Launch Data Report 62

Buzzstream

JUNE 14, 2024

But ultimately, the goal is the same: to get high-authority links to boost rankings and brand awareness. As digital PR continues to grow and refine worldwide, with new agencies and sites adopting the strategy daily, we thought it was worth exploring how brands use digital PR to support their SEO goals. More on that later.)

Digital PR 62

Digital PR SEO Pitching Google 62

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. What is a crisis?

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

JULY 10, 2024

We started looking at how to use PR to build clients links. Now, if we look at what was working in 2015, and if we look at the landscape, pretty much any link we were earning from an authoritative top tier news publication was moving the needle in my opinion. How can we potentially start to measure relevancy?

Digital PR 98

Digital PR SEO Google Travel 98

PR 20/20

MAY 23, 2017

Content Strategist ( @Contently ): A publishing solution with an insightful magazine on “brands, storytelling and the future of content.”. Check out one of Patel’s posts like, “ How to Create an SEO Friendly Homepage.”. KISSMetrics ( @KISSmetrics ): Up-to-date on Google Analytics news and hacks. even a free marketing course).

Resources 53

Resources Marketing SEO Engineering 53

PR Fuel

OCTOBER 30, 2018

We have web chat available during office hours, and our phone is answered 24 x 7, but email communication is by far the most important way we serve many hundreds of customers each month. I hope you enjoy the reviews below, where I cover email marketing, email customer service, and email pitching. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40