wiredPRworks

AUGUST 2, 2016

Thanks to Russ Klein, AMA CEO , for his take on the survey’s positive outlook, leadership opportunities– and even a few thoughts on what marketers can learn from Pokémon [hint: it’s not about finding rare monsters]. 55% Able to preserve brand consistency as marketing goes digital. Marketer’s Confidence Survey Demographics. . •

Leadership 40

Leadership Survey Enterprise Conference 40

Sword and the Script

DECEMBER 24, 2019

It’s something of a readout on the year in PR and marketing. 3 hours and 57 minutes; 38% of bloggers report it takes more than 4 hours to write a post; and 19% say it takes six or more hours. A multimedia release can boost engagement by up to 12% and can increase follow-on articles up to 25%.”. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. The only conference where marketers, sales and leadership teams get aligned on digital and ignite true business transformation.”. May 4 - 7, 2020 | San Francisco, CA. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Stephen Waddington

DECEMBER 30, 2019

This is my annual long-read essay on the future of the PR business. Dr Jon White is a reflective PR practitioner and scholarly provocateur. He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. PR is a social science. Representing the public that we serve 4.

Government 103

Government Education Print Ethics 103

Sword and the Script

JANUARY 31, 2023

Private “special acquisition vehicle” makes $500m+ bid for Meltwater; Truescope acquires Universal Information Service and Cision acquires Factama to “track narratives online” What a difference a couple of weeks can make. My last PR tech sum went up in early November – and there’s a lot that happened between then and now.

Software 78

Software Case Study Technology Tools 78

PR 20/20

JUNE 9, 2020

Between 2016 and 2019, PR 20/20 had evolved so much that the website was no longer a strong reflection of our vision. The move transformed the direction of our services at PR 20/20. Below I’ve overviewed the five main steps we took (along with the subtasks in each), and what we discovered along the way.

Web 60

Web Internal International Storytelling 60

Beyond PR

AUGUST 3, 2016

When product and marketing teams are aligned, brands can take their product launches to the next level — inspiring customers to adopt, support, and even advocate for a new product. I’ve had the pleasure of experiencing this firsthand by working with some of our contributors on Beyond PR, among them Alexa Hoffman.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Stephen Waddington

NOVEMBER 19, 2017

If there’s anything that I can do in my role at Ketchum to help your organisation address any of the issues highlighted, please let me know. I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. 6 Tell me a story.

Publicity 164

Publicity Ethics Data Community 164

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. I’ve merely organized them in a way that I think serves readers best. There are some caveats to note.

Writing 198

Writing Communications Marketing B2B 198

ZudePR

MAY 31, 2015

We both own PR companies, with a twist. I would also wager that, like me, he hasn’t always been this way. A new way of working where nice guys/gals win. So I jotted down a list of PR/digital/SEO/content marketing influencers. His personal blog is PR Studies and he edits a magazine called Behind the Spin.

Communications 81

Communications How To Blogging Content Marketing 81