ImPRessions - Crenshaw Communications

FEBRUARY 1, 2021

PR and marketing are perceived very differently, especially in a corporate environment. PR, on the other hand, with its ties to reputation and crisis management, is thought to play a more defensive role, designed to protect the corporate brand. A great brand marketing PR campaign can even drive leads and sales.

Marketing 310

Marketing Product Launch Corporate Viral 310

Melissa Agnes

APRIL 26, 2016

What is the goal of crisis management? The goal of crisis management is to salvage your organization’s reputation and bottom line when presented with a bad or threatening situation – or so says the majority of people. Whole Foods Market’s offensive crisis management strategy.

Crisis Management 100

Crisis Management Crisis Strategy Reputation 100

Melissa Agnes

AUGUST 22, 2016

They are both personal brands who have suffered negative material impact due to poor judgment and unethical (public) behavior. As professionals, we’re all personal brands. Important crisis management lessons to learn (and implement). Crisis management lesson for the professional: Think before each action.

Crisis Management 100

Crisis Management Crisis Leadership Employee 100

Cision

JULY 27, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Talk to Customers & Employees. Sales are up.

Brand 231

Brand Branding Employee Data 231

Onclusive

JANUARY 14, 2021

Communications is a highly strategic function that supports the growth of your entire organization by nurturing and enhancing how your brand is perceived internally and externally. As corporate reputation now matters more than ever, communicators are also more valuable than ever. Building an impactful communications team.

Communications 195

Communications Corporate Measurement Reputation 195

ImPRessions - Crenshaw Communications

SEPTEMBER 23, 2020

It’s not the biggest story in the country today, but it’s instructive for PR and crisis management experts. ” For those who are tapped to help craft redemptive messages for personalities and corporations, a public apology is always useful, and this one was no exception. .” Authenticity will out.

Crisis Management 308

Crisis Management Employee Crisis Analysis 308

ImPRessions - Crenshaw Communications

OCTOBER 4, 2019

Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. Reputation’s soaring value is good news for PR and corporate communications professionals. In fact, the 2017 U.S.

Reputation 203

Reputation Crisis Management Airlines Corporate 203

Reputation Us

JUNE 23, 2019

Already in 2019, corporate crises appear to be increasing and getting nastier than 2018. According to The Holmes Report , last year brought an increasing penchant for corporate scandals. So how does a company handle a corporate crisis in today’s world? Develop Strong Organizational Brand Culture. Be Prepared.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

PRSay

DECEMBER 18, 2019

In the new era of corporate responsibility, large organizations increasingly turn on a dime when faced with criticism on social media. For PR practitioners, crisis managers, and the organizations they counsel, the NBA episode offers some valuable tips. Tip 1: Live your values. In an Oct. Tip 5: Keep the team on-message.

Corporate 100

Corporate Crisis Management Crisis Government 100

5W PR

AUGUST 27, 2021

Public relations, at its core, is a communications industry that strives to maintain a positive public image for brands and corporations, to create brand awareness, to foster mutually beneficial relationships between clients and their audiences, and more. Crisis Managers. Employee Relations Managers.

Publicity 88

Publicity Public Affairs Crisis Management Employee 88

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast What’s the secret to success? Generating brand awareness PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

Director, Global Corporate Communications, Mimecast. Generating brand awareness. PR is a great vehicle for generating brand awareness through media relations, news coverage and thought leadership content distribution, all of which contribute to increasing your brand’s online footprint. What’s the secret to success?

Marketing 195

Marketing Measurement Advertising Advertising 195

Reputation Us

NOVEMBER 15, 2021

Global insurance brokerage company Willis Towers Watson reports, “Among FTSE-350 companies, 85 percent of their corporate value is intangibles, a large proportion of which is reputation.”. Today, most corporations value brand and reputation ahead of property, plants and equipment.”. Employee abuse. Bodily injury.

Insurance 97

Insurance Insurance Exercises Reputation 97

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Ensuring brand messaging is consistent across all channels, internally and externally is more difficult than ever—especially in a crisis.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

ImPRessions - Crenshaw Communications

JUNE 26, 2019

It’s good news that corporate leaders are starting to appreciate the power of social media, but progress has been slow. But most chief executives aren’t rockstars, and they don’t necessarily embrace a role as brand spokesperson. It’s not always about crisis management. To manage a corporate transition.

Trade Shows 271

Trade Shows Leadership Airlines Corporate 271

NewsWhip

MARCH 27, 2023

Reputation and branding are natural bedfellows, but it’s likely there will be even more collaboration in the years ahead. To deal with this influx of information, a number of brands now have a matrix for public comment — meaning if it doesn’t fit parameters of relevance to the brand then they won’t comment so as not to add to the noise.

Data 148

Data Crisis Corporate Crisis Management 148

ImPRessions - Crenshaw Communications

JUNE 29, 2020

Today, brand communications is much more of a two-way street. But there are good reasons why brands should stick with PR and marketing as the COVID-19 pandemic drags on, even if in a modified way. To be sure, the pandemic has changed everything, including how businesses market and promote their brands. Here’s why.

Marketing 225

Marketing Leadership Crisis Healthcare 225

Presspage

FEBRUARY 8, 2021

An online world means that everyday citizens are gaining greater control over the messages they see, believe, share and utilize in their decision-making processes or attributions of brand reputation. Post-crisis : the role and importance of your newsroom's SEO benefits in the aftermath of a crisis.

Crisis 78

Crisis Crisis Management Reputation SEO 78

Prohibition

AUGUST 4, 2021

A brand’s reputation can be described as how the general public perceives your organisation. Your reputation as a brand reflects the level of trust your target market has in you. Online Brand reputation management refers to a strategic approach that helps organisations manage their brands to achieve desired business outcomes.

Reputation 62

Reputation Brand Branding SEO 62

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can create a crisis management situation. This can affect your employees, customers and community—and your own reputation.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

OCTOBER 4, 2021

Today, organizations of all sizes face mounting pressure from employees, customers and their communities to speak frankly on a growing list of high-profile issues, from racial equality to vaccinations. This can create a crisis management situation. This can affect your employees, customers and community—and your own reputation.

Reputation 78

Reputation Crisis Management Employee Government 78

Reputation Us

MAY 1, 2019

But recently, the importance of corporations working with nonprofits has been proven to successfully enhance a company’s reputation. Nonprofits that work to leverage this information can help support their own organization—and strengthen the reputation of their corporate partners, thus creating a win-win partnership.

Nonprofit 60

Nonprofit Corporate Reputation Community 60

5W PR

JUNE 22, 2020

The key factor in determining how this reflects on a business in the aftermath of a crisis is how they communicate with the audience once the crisis is over. Whenever a PR crisis is happening with an organization, everything is disrupted. Tips for Post-PR Crisis Management. ?

Crisis 88

Crisis Communications Crisis Communications Crisis Management 88

Prohibition

JANUARY 14, 2022

But you can guard against them by putting in place a PR crisis plan before they happen – and reacting quickly if your business is struck with bad publicity. What is a PR Crisis? A crisis could be triggered by an accident, a serious error, or an inappropriate action. What is a PR Crisis Plan? What is Consumer Sentiment?

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Reputation Us

DECEMBER 14, 2022

Horoscopes aside, with the breadth of pressures on companies and their employees, it’s no surprise that more than half of our Eight Reputation Enhancement Actions to Take are people-centric this year. By posing open-ended questions, you can determine what improvements your employees think should be made. < Action 2: Explore Web3.

Reputation 78

Reputation Insurance Insurance Employee 78

Prohibition

AUGUST 19, 2021

Personal reputation management isn’t just for celebrities. Managing and maintaining your online brand is a necessity for everyone. Corporate recruiters often blacklist individuals with negative reputations. Why CEOs Need to Manage Their Reputations. The problem may not be with your brand.

Reputation 118

Reputation Google Crisis Management Engineering 118

Onclusive

APRIL 12, 2018

She joined UL in 2015 and is responsible for brand and marketing strategy, communications, public relations and crisis management, corporate social responsibility, events, customer experience, digital marketing and social media, as well as the marketing organization at large.

Content Marketing 170

Content Marketing Interviews Marketing Leadership 170

Melissa Agnes

FEBRUARY 16, 2016

Crisis communication is one of the most important aspects of your crisis management. In fact, whom you communicate with in a crisis, along with when and how you communicate with them, can mean the difference between successful crisis management and crisis management failure. Subsidiary brands.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Prohibition

JANUARY 24, 2022

During a crisis, leadership, internal communications, and public relations teams may use employee communication platforms to disseminate updates and critical company information. Secondly, you can outsource the crisis management to a trusted agency like Prohibition PR. Reputation management.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Critical Mention

FEBRUARY 4, 2020

Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Golin provides effective solutions and reaches diverse global markets to best represent brands. GOLINglobal. Edelman PR. Work hard play nice.

Public Affairs 172

Public Affairs Creativity Nonprofit Agency 172

ImPRessions - Crenshaw Communications

AUGUST 5, 2019

It’s always instructive when PR teams entrusted with managing the reputations of major corporations run into reputation problems of their own. But as the agency that has tried to align its brand with public trust, one hopes it has learned from its mistakes. Adweek has receipts.

Industry 217

Industry Reputation Groups Internal 217

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible.

Instagram 62

Instagram Social Media Trends Media 62

Prohibition

APRIL 7, 2022

With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. This makes regular monitoring of the platform more important than ever, to monitor your brand’s reputation and address public concerns as soon as possible.

Social Media 62

Social Media Trends Media Instagram 62

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. Part of the challenge is that customers have greater and greater direct contact with brands, particularly direct-to-consumer brands.

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

Sword and the Script

MARCH 1, 2016

And that’s what’s so amazing about this story: Johnson & Johnson wrote the book on crisis management in 1982. The company’s Tylenol-brand over-the-counter remedy as poisoned and linked to several deaths. Tylenol relatively quickly reestablished its brand, recovering the entire market share it lost during the cyanide scare.

Crisis 60

Crisis Company Case Study Crisis Management 60

Beyond PR

JULY 28, 2017

But there’s one aspect of your business that I’d encourage you to pay more attention to — brand situational awareness. Why Leaders & Execs Need to Know How Their Brand is Perceived. Consider that you take the temperature of your brand based on last quarter’s results. Talk to Customers & Employees. Sales are up.

Employee 80

Employee Journalism Data Technology 80

Melissa Agnes

FEBRUARY 10, 2015

You have a responsibility to your customers, clients, members, employees and even to your organization to take this initiative. And you don’t need to be a major brand or organization to have this risk threaten your very livelihood. How to minimize the risk of a data breach crisis. Tweet this!). Until it does.

Crisis Communications 180

Crisis Communications Crisis Data Communications 180