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The Importance of the ADA, Internally and Externally

5W PR

The law made it illegal to discriminate against individuals with disabilities in employment, transportation, public accommodations, and other areas of life. External Benefits For businesses, brand image and reputation are crucial factors that can make or break success. But they also have significant internal benefits.

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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Whether your brand is making a splash at a trade show or an executive is speaking at a conference, professional events combine direct customer contact with press opportunities. And the biggest of these events – like the Cannes Advertising Festival, the Consumer Electronics Show, or the E3 Expo, attract equally high-profile media.

Media 294
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5 Ways to Reach New Audiences Through Tech Innovations

Cision

Businesses already recognize how mobile technologies and the Internet of Things are transforming the concept of brand value. In fact, more than 70 percent of respondents to the SoDA Report believe that being perceived as an early adopter of technology is “key” or “important” to their brand positioning.

Hotels 198
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CES2022 PR Planning Forward: 5 Noteworthy Data Points

Bianchi Biz Blog

A year later, CES2021 reported 46% of its audience was international, with visitors from 167 countries, regions and territories in virtual attendance. Something interesting to note is 58% of CES2021 media were international reporters. opens up as COVID19 vaccinations continue. CES2020 reported that 35.4% Strong female voices.

Data 75
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2023 Detroit Auto Show Offers New Engagement Opportunities for Automotive & Mobility Suppliers

Bianchi Biz Blog

According to show officials, the 2023 event has garnered strong support from Ford, GM and Stellantis – with all three committed to participating with their full brand portfolio. Brand-specific tracks from Jeep, Ram and Ford will return, along with new experiential activations.

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Strategic Insights For Automotive Suppliers To Rock PR At CES 2024  

Bianchi Biz Blog

derived from the data the Consumer Technology Association (CTA) shared about CES 2023 that may help your CES 2024 PR planning: CES continues to grow in size and scope. CES draws an international, diverse audience. Look at these three insights – plus one bonus tip!

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Meet the Media: Kevin Jost, Editorial Director & Founder of Futurride

Bianchi Biz Blog

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. Why the story matters to the company and should matter to the customer or consumer. My startup’s first product, Futurride.com, launched in September. High-quality and compelling visuals.

Meeting 57