Shift Communications

MARCH 11, 2015

Tapping into Google Analytics, we were able to see that BuzzFeed drove sales for the brand. So, account folks here tap into the Marketing Technology team to help us build news and awareness by driving research that reaches our core audiences. Account Director, Consumer. Analytics Marketing Technology analytics'

Analytics 60

Analytics Data-Driven PR Measurement Google 60

Shift Communications

JUNE 12, 2017

Do we help build confidence in a brand to nurture or ease the selling process? No amount of quantitative data will ever answer the qualitative question, “ Why? “ Why did the consumer make a specific choice? Why did the consumer buy two of an item rather than one? Vice President, Marketing Technology.

Measurement 147

Measurement Data Study Advertising 147

Shift Communications

JANUARY 2, 2017

How can we use data, analytics, and algorithms to achieve awareness at scale? For those brands and professionals who do not engage machine learning technologies in their work, they will see their relative share of voice decline. Peak Attention and Owning Audiences. The solution to this quandary is the owned audience.

Trends 83

Trends Publicity Analytics Software 83

Shift Communications

JULY 24, 2017

Whether a brand has experience with controversial news or has yet to meet a crisis challenge, having a communications plan in place in advance of a potential incident is a must. Brands that are too quick to pull the trigger – usually via social media – often get caught in a riptide of negative backlash. Luckily, G.W. Before the attack.

Case Study 94

Case Study Crisis Management Crisis Study 94

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Onclusive

APRIL 21, 2020

This week, we’re continuing our April blog series focused on helping communications teams to get the credit they deserve and the resources they need by making a key shift to data-driven PR and communications. However, you may find that further technologies are needed for proper communications measurement.

Data-Driven PR 362

Data-Driven PR Measurement System Data 362

Shift Communications

FEBRUARY 16, 2016

Today, with over 2 billion smartphones in use, the ways in which consumers experience brands is fundamentally different. The way we think of the “internet” as a place for brands must fundamentally change to reflect the rise of mobile. In the internet of a decade ago, users experienced brands primarily through web browsers.

Mobile 60

Mobile Examples Brand Branding 60

Shift Communications

MARCH 7, 2016

However, many were concerned that its overly broad models – “business and industrial”, for example – could mean a B2B technology company or an industrial concrete company, two very different businesses. What if a company’s data doesn’t exactly map to the generic model?

Google 60

Google B2C Analytics Data 60

5W PR

JUNE 6, 2022

Just like every other industry, the trends in public relations can be influenced by a variety of things such as technology, preferences from the customers, expectations from employees, and more. Consumer Focus. This gives public relations a great opportunity to make impactful decisions for the target audiences.

Trends 88

Trends Data SEO Consumer 88

Newsfile

JANUARY 30, 2024

Examples of AI Prompts for PR Research Rank the top five best practices for crisis communication in the context of a healthcare industry scandal? List and rank the top five most effective PR strategies for the technology industry, focusing on new product launches. Engagement Metrics: Likes, shares comments on social media.

Trends 105

Trends YouTube Video Social Media 105

Shift Communications

JANUARY 25, 2016

The best place to start, unsurprisingly, is quite basic: stay up to date on changes happening in the PR and marketing space. Did something shift in consumer behavior that requires a shift in your strategy? Did Google or Facebook make an algorithm change that would render your current model obsolete?

Content Marketing 60

Content Marketing System Google Data 60

ImPRessions - Crenshaw Communications

JUNE 21, 2018

For many B2B technology brands, data is not only a business asset, but a PR tool. No one should underestimate the power of data for storytelling. The data is often derived inexpensively from behavior surveys or flash polls, or it may already exist within the company’s own research unit.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. The good news for comms pros: It will be a blend of both technology and human insight. Siri, find me the top food and wine reporters.

Publicity 85

Publicity Training Technology Data 85

Shift Communications

JULY 28, 2017

s crisis is one many brands hope for – one where he has the upper hand. did nothing wrong, yet his brand (and thus character) are being questioned. In this scenario, we’d recommend a brand awareness campaign promoting G.W.’s If your brand has a predefined crisis plan, it’s time to bring it off the shelf. Paid Media.

Case Study 92

Case Study Crisis Study Strategy 92

Shift Communications

MAY 14, 2015

At SHIFT we’re big proponents of data-driven PR. Living on the B2B side of the house, I’ve been thrilled by the enthusiasm we’re seeing for deeper understanding on how these elements play into our PR programs and the RFP’s we’re receiving. Here are my findings: Marketing Technology.

B2B 60

B2B Marketing Construction Analytics 60

Shift Communications

JANUARY 5, 2015

As businesses and brands, this is one of the key challenges facing us. While some well known, loved brands will likely see their demise in the year ahead, new challenger brands will take their places. For brands with some advertising budget, the paid media world offers more choices and power than ever before.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60