Contently - Strategy

AUGUST 18, 2021

Ask a marketer to describe the ideal brand voice, and you’re bound to hear one word: conversational. The new fintech companies and B2B brands, on average, are more comfortable with this style than the big banks and their consuming-facing content. Judging by our research, that’s causing a problem.

Study 145

Study Brand Branding B2B 145

Agility PR Solutions

AUGUST 15, 2021

sexual harassment and gender discrimination lawsuit inside the company surfaced. Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

Case Study 155

Case Study Employee Study Crisis 155

ImPRessions - Crenshaw Communications

NOVEMBER 17, 2023

Whether someone wants to read about valuable case studies, or if they’re an analytical type looking for longer, more in-depth reads, PRovoke offers an extensive understanding of the PR universe. From dissecting successful brand strategies to analyzing real-time crisis management, it ensures its readers are never out of the loop.

Company 203

Company Trends Case Study Crisis Management 203

Sword and the Script

MARCH 26, 2024

This year the two companies polled 3,484 business executives globally. The takeaway here is that prospects respond better to brands that set out to inform rather than sell. Further another 23% began working with the very company they hadn’t previously considered. Yet buyers also use these materials to evaluate vendors.

Leadership 138

Leadership B2B Study Survey 138

ImPRessions - Crenshaw Communications

JUNE 2, 2020

A Third of Brand Emails Offer Free or Discounted Services Amid Pandemic. Companies prioritize empathy in COVID-19 communications. Brands in the analysis include Dunkin’, Rothy’s, H&M, Anthropologie, Uber, Williams Sonoma, and Crate and Barrel, among others.

Study 170

Study Brand Branding B2C 170

Agility PR Solutions

FEBRUARY 12, 2023

With the customer experience emerging as such a huge differentiator in the post-pandemic business environment, brands and marketers are looking for every CX advantage they can find.

Study 78

Study Company Brand Branding 78

The Proactive Report

FEBRUARY 17, 2023

Brand Awareness and Visibility In the digital age building brand awareness depends to a large degree on brand visibility. If your brand is not found online, your content and messaging is not seen by the people you want to engage with. What is the difference between brand affinity and trust?

Brand 130

Brand Branding Ethics Engineering 130

Agility PR Solutions

JANUARY 2, 2022

The firm’s recent study asking over 450 business leaders to assess the top pain points for their sales and marketing […]. The post New year, new customer journey: 4 insights to help brands and companies thrive in 2022 appeared first on Agility PR Solutions.

Company 148

Company Brand Branding Study 148

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

This week, we’re wrapping up our How Earned Media Drives Consumer behavior blog series with a review of the relationship between brand sentiment and website traffic and actions. Brand sentiment and consumer behavior. Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned.

Consumer 195

Consumer Brand Branding Media 195

Agility PR Solutions

AUGUST 3, 2020

As brands and retailers stand on the cusp of more uncharted territory, new consumer trends are posing new challenges for marketers as nearly half (45 percent) of consumers polled in a new large-scale study from comms giant Ketchum say that as they continue to cope with the uncertainty of health risks, economic downturn and restrictions […].

Company 154

Company Brand Branding Retail 154

ImPRessions - Crenshaw Communications

MAY 21, 2020

The past two months have been extraordinarily challenging for brand communications and PR people. In the initial weeks of the COVID-19 shutdown, brands struggled to find the right response. Many brands see an opening. ” So what’s a brand to do? Early efforts were tentative, pretentious, or even shallow.

Brand 296

Brand Branding Advertising Advertising 296

Agility PR Solutions

JANUARY 24, 2022

Business AI software maker SambaNova Systems released a new study, The Race to AI Value: Scaling AI/ML Ahead of Your Competition, revealing 78 percent of top companies rate AI and machine learning (ML) as important […]. The post 8 in 10 companies cite AI as a key revenue driver in 2022—how can your brand capitalize?

Company 147

Company Software Brand Branding 147

Agility PR Solutions

DECEMBER 7, 2022

New research from creative transformation firm WPP explores LGBTQ+ marketing and its future, providing brands, advertisers, marketing communicators and others in the industry with actionable data and insights to help build a more inclusive future.

Study 78

Study Brand Branding Marketing 78

Agility PR Solutions

NOVEMBER 9, 2022

The post CMO Council study: Brands and retailers scrambling to meet demand for eCommerce delivery appeared first on Agility PR Solutions.

Retail 78

Retail Meeting Study Brand 78

Agility PR Solutions

DECEMBER 2, 2020

The report offers new views that will be critical for companies, brands and leaders to understand if they want to engage them […]. The post “Generation Disrupted”: In a country divided, new study issues a wake-up call for leaders & brands appeared first on Agility PR Solutions.

Study 125

Study Brand Branding Report 125

5W PR

FEBRUARY 20, 2024

They now seek purposeful brands that create a meaningful impact. Companies must adapt and embrace sustainable brands and mission-driven branding. Consumers now make purchasing decisions based on a brand’s values and impact on the world. They translate into concrete company values that guide company culture.

Consumer 78

Consumer Brand Branding Ethics 78

Contently - Strategy

MARCH 11, 2020

At Ogilvy, I was a member of the four-person case study writing committee. We won Most Effective Agency Office in New York relying on the tried and true case study framework: objective, strategy, results. Quantifiable objectives headlined every case study we wrote. Visuals need to be on brand. Get permission first.

Case Study 140

Case Study Study Video Writing 140

Landis PR

NOVEMBER 26, 2022

Five Best Communications Practices for Your Tech Company. Utilizing these five best communications practices for your tech company can boost your sales and drive your brand awareness and credibility online. Social media gives your brand a “human” aspect in a digital world and offers your customers a medium to engage with you.

Company 98

Company Communications Case Study Engineering 98

Onclusive

APRIL 26, 2021

Today, the company leverages innovative digital, social, and mobile solutions to enable employers and candidates to see each other more clearly. As part of that change, Monster wanted to track their brand and competitive mentions online, on television and on radio to stay competitive with their earned, owned and newswire media coverage.

Case Study 195

Case Study Publicity Brand Branding 195

Onclusive

APRIL 9, 2019

Today, I am pleased to announce that we have completed our acquisition of San Francisco based technology company, Ozmotik. Measuring Reader Engagement and Brand Impact. Brands are not built on what companies say about themselves, they are built on what others say about those companies.

Analytics 284

Analytics Content Marketing Corporate Company 284

PR Fuel

APRIL 21, 2024

A Nielsen study found that 59% of U.S. consumers preferred buying products from brands they’re more familiar with, even if they’re more. Read More The post How to Maximize Your Company’s Initial Credibility Through Press Releases appeared first on eReleases.

Company 58

Company How To Study Consumer 58

Agility PR Solutions

JANUARY 4, 2023

Gaming brands were ranked for the first time in the 12th annual Brand Intimacy Study from marketing intimacy agency MBLM, and the researchers found Sega Corporation outperformed 20 peers in its category with deeper consumer connections that further elevated the company into a top 10 ranking among all 600 brands in the study.

Industry 78

Industry Brand Branding Study 78

Institute for Public Relations

MAY 19, 2023

Morning Consult analyzed Gen Z’s habits as consumers and researched the generation’s spending habits, preferred brands, platforms, and forms of entertainment. A study of 2,205 U.S. 56% … Continue reading Majority of Gen Z Buys from Companies with Same Social Values → adults was conducted from February 17-19, 2023.

Company 98

Company Consumer Study Brand 98

ImPRessions - Crenshaw Communications

MAY 24, 2022

Earned media builds brand credibility. Nielsen studies have consistently tracked an uptick in confidence in “recommendations from people I know.” That’s where B2B brands have an opportunity to educate their market. For B2B brands, expertise counts. PR gives brand advocates a voice. B2B PR conveys expertise.

B2B 170

B2B Brand Branding Education 170

Sword and the Script

JULY 25, 2023

Brand building is increasingly important as B2B prospects come to a decision before ever talking to sales, yet a new report finds 69% of CFOs view brand marketing as a cost center Most searches are zero-click searches. In effect, it’s made branding cool again. There’s a lot of evidence that brand building is valuable.

B2B 102

B2B Brand Branding Marketing 102

Communications Conversations

SEPTEMBER 14, 2022

If your feed is like most people’s you’ll notice a ton of: Branded graphics – Some brands’ entire feeds are made of up these graphics. Yet, brands continue to use it regularly in their social content. This is what we see in our feeds from brands in 2022, right? This is just one study.

Brand 215

Brand Branding Instagram Video 215

Melissa Agnes

AUGUST 8, 2019

Most often, we hear about the massive breaches that happen to the biggest of brands. But the truth is that cybersecurity incidents are a threat that can happen to any and every company. We hear about cybersecurity incidents happening all the time. You don’t have to be a massive household name to be targeted.

Case Study 234

Case Study Study Crisis Management Crisis 234

ImPRessions - Crenshaw Communications

APRIL 20, 2020

The COVID-19 pandemic has upended long-planned marketing and PR campaigns for nearly every major brand. Now, five weeks into the lockdown that has decimated so many business sectors, many companies have settled into a new normal. Early into the social distancing phase several brands quickly acknowledged the situation through visuals.

Brand 284

Brand Branding Small Business Retail 284

Agility PR Solutions

NOVEMBER 30, 2021

Comms giant Edelman recently announced the findings of its fifth annual Edelman Trust Barometer Special Report: Institutional Investors, which identifies pivotal issues shaping global investment criteria and outlines how companies can build trust with the investment community.

Study 147

Study Employee Community Report 147

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media. In fact, per this report , 98% of brand advertisers believe CTV will exceed mobile ad budgets. The ability for brands to reach a retailer’s audience at various points in the buying journey remains attractive for advertisers.

Retail 170

Retail Brand Branding Privacy 170

NewsWhip

JUNE 2, 2020

CASE STUDY. How Bauer Media uses NewsWhip to unify content strategy across all of their brands. Company Size. CHALLENGE: How can media conglomerates unify content strategy across all of their brands to better engage audiences? Ali Wilkinson, Digital Content Manager. —. 1,000+ employees. ” . —. Read more.

Case Study 78

Case Study Study Radio Analytics 78

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

Typically they’re articles or broadcast segments that feature a given company or brand in a positive way. But earned media doesn’t always achieve the frequency we need to promote client brands, and some stories have a lengthy gestation period. Customer case studies sell benefits. A white paper is a workhorse.

Case Study 390

Case Study B2B Study Interviews 390

Sword and the Script

FEBRUARY 15, 2020

1) Improving CX is the best way to distinguish your brand. The top way marketers say they can distinguish their brands this year is by improving the customer experience (CX). That’s according to the State of Branding Report 2020 by Bynder. The company survey 600 marketers globally to produce the report. Hey, Google!

Study 78

Study Marketing Brand Branding 78

NewsWhip

JUNE 2, 2020

CASE STUDY. Company Size. Turbine Labs, a new player in the marketing game, offers a fresh take on brand intelligence with a concentration on leveraging “small data” for big brands. We measure the reach, impact and value of consumer and media content and conversation in the context of the brand and its competitors.

Case Study 78

Case Study Study Viral Data 78

Agility PR Solutions

MAY 19, 2019

Diversity and inclusion are among the top considerations for prospective company employees, and a growing component of consumer engagement as well. How do hallmark brands and businesses make diversity work for their organizations so well? Here’s how one company does it.

Case Study 60

Case Study Study Company Employee 60

PRSay

JUNE 21, 2021

Researchers studying organizational behavior and cognitive science often refer to this as Person-Organization Fit, or P-O Fit. It’s a measure of how closely a company’s standards, values, priorities and preferences line up with those of an employee. Increasing applicant attraction. Establishing affinity. Jessica Walter, M.S.,

Brand 183

Brand Branding Employee Study 183