Remove Branding Remove Community Remove Sports Remove Television
article thumbnail

Entertainment & Sports Section New Member Spotlight

PRSay

What we like to remind everybody that we are a very young sport. It went from being a spectacle to being a sport. That’s probably our biggest thing in certainly public relations, and corporate communications as well. Getting the brand out there and everything that we stand for and everything that we built.

Sports 61
article thumbnail

Why Advertising Isn’t Dead

Cision

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Parliament calls for better scrutiny of influencer market

Stephen Waddington

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? As the leaders of often small, niche and trusting communities, influencers can offer targeted and effective marketing services.

article thumbnail

Lionesses now worth millions in sponsorship, say PR experts

Mark My Words

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. Another 87,192 fans saw them live at Wembley stadium.

Sports 60
article thumbnail

PR Rock Stars: Minnesota Timberwolves’ and Lynx’s Kirsten Wenker

Communications Conversations

Working for an amateur or professional sports team has always been a dream of mine. It’s finding ways to tell the stories of everything we’re doing as a company, including our efforts in the community, executive visibility, marketing campaigns, corporate partner activations, arena upgrades and our business growth.

Sports 113
article thumbnail

5 Tips to Effectively Engage Generation Zers

PRSay

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

article thumbnail

5 Things PR Can Look Forward To This Summer

ImPRessions - Crenshaw Communications

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Summer is a good time to review all existing communities and to test new applications. Making Olympic opportunities.

Sports 120