Cision

JUNE 12, 2017

Kennedy’s and Mcquivey’s argument is that the shift will be toward storytelling, and brands should focus on video to entrap audiences to brand messaging. Broadcasters incentivized brands to sponsor daytime programming which targeted this audience by halving rates for advertisements during those hours. million albums.

Advertising 190

Advertising Advertising Radio Television 190

Critical Mention

FEBRUARY 20, 2020

Organizations and businesses must find ways to keep audiences engaged with their brand. One of the key ways reputable companies grow their brand is by pointing out the relevance and similarities between their brand and their audience. Leverage Your Media Coverage and Grow Your Brand.

Reputation 105

Reputation Brand Branding Analytics 105

Critical Mention

MARCH 16, 2020

Her follower count and reputation as a winner make her an incredible influencer and promoter of the brands she displays in her posts. Such high viewership numbers are a proxy for her popularity, which is what makes Grande a perfect influencer for brand exposure. Her fame has made her a high commodity in brand representation.

Brand 87

Brand Branding Instagram YouTube 87

Doctor Spin

MARCH 1, 2024

Newspapers, magazines, television stations, and online media companies may have entry-level positions in their PR or communications departments. Sports teams and organisations. Professional sports teams, leagues, and sports organizations often have PR departments that hire entry-level staff. Media outlets.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

PR for Anyone

AUGUST 25, 2022

So for the next thirty days, in terms of your local media, newspaper, radio, television, you have a great opportunity to pitch back-to-school stories. All kinds of things you’ve got sports starting. But think about that if you have a product, service or brand related to moving into a dorm room, moving in your first apartment.

Pitching 130

Pitching Media Insurance Insurance 130

Communications Conversations

JUNE 28, 2018

Working for an amateur or professional sports team has always been a dream of mine. How and why did you get into sports PR after a number of years on the agency side? I actually started my career in sports, so in a way this is a return. The University of Kansas athletic department, for example.

Sports 113

Sports Travel Television Agency 113

Critical Mention

OCTOBER 29, 2018

Over the years, sports fans have seen many athletes who have garnered intense media coverage and created their own personal brands. From Babe Ruth to Muhammad Ali, to Michael Jordan to Tiger Woods, every generation produces one or two almost mythical figures that transcend sports and make an impact on the larger culture.

Sports 117

Sports Film Television Transportation 117

Critical Mention

MAY 7, 2020

These kinds of mentions can help make up for a lack of advertising budget and organizations need a way to be sure they are capturing the value created through business visibility and brand growth. Therefore, the frontrunner of news dissemination is television broadcast coverage. . Resources: [link] [link] [link] [link].

Media 113

Media Radio Television Sports 113

Mark My Words

AUGUST 2, 2022

The Guardian The Lionesses are poised to increase their sponsorship value tenfold after their win on Sunday, PR experts have predicted, with individual players likely to secure lucrative brand deals and endorsements worth millions of pounds. Another 87,192 fans saw them live at Wembley stadium.

Sports 60

Sports Transportation Financial Television 60

ImPRessions - Crenshaw Communications

JUNE 7, 2016

The Olympics, along with any major sporting event, opens up ways to spice up writing and pitching with pithy sports analogies, personality profiles, and links to sports and achievement stories. Here’s a great example of a topical story for client Netatmo’s sunscreen wearable, JUNE. Making Olympic opportunities.

Sports 120

Sports Television Pitching Conference 120

Stephen Waddington

MAY 10, 2022

The Digital, Culture, Media, and Sport Committee (DCMS) investigation into influencer culture in the UK has concluded with the publication of a report Influencer culture: Lights, camera, inaction? Influencer marketing is therefore offering a lucrative opportunity for brands and advertisers as well as influencers.

Marketing 78

Marketing Government Sports Advertising 78

PRSay

NOVEMBER 10, 2016

TVEyes has been working for some time to create a new service that meets the needs of national brands to know more about the appearance on television of their logos, products and people. The specific areas we’re developing solutions for include: facial, logo and object tracking across broadcast television.

Television 75

Television Sports Web Advertising 75

PRSay

AUGUST 6, 2019

As Gen Z, individuals born starting in 1997 as defined by the Pew Research Center, replaces millennials as the primary consumer target for many corporations, organizations and brands, PR practitioners must delve into this consumer segment and understand how to effectively engage them for the next 15-20 years.

Television 144

Television Instagram Consumer Newspapers 144

Cision

JULY 26, 2017

On Facebook, the likelihood of a brand post reaching an intended audience is low. Facebook’s post-IPO algorithm has never been favorable to brands, and their update last year to promote “friends and family” posts over news publishers and brand posts seems to have further diminished the expected reach for any particular post.

Social Media 233

Social Media How To Insurance Insurance 233

Critical Mention

APRIL 2, 2020

Whether it’s after a long day’s work or a lazy Sunday morning, watching television is something many of us do to relax and escape from reality. This is a great way for brands to identify where their audience is based and can help influence future earned and paid campaigns, show ideas and much more. Share Tweet Share.

Trends 90

Trends Media Radio Analytics 90

Mindful Marketing

OCTOBER 9, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Millions of baseball fans were recently watching televised games when they were unexpectedly hit by a pitch! Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

Consumer 80

Consumer Marketing Television Viral 80

The Stalwart Blog

JUNE 23, 2016

Immediately following the game, social media was ablaze with fans (and brands) leaping to share their congratulations with the Cavaliers and its players. . Just because it’s a trending at the moment, brands shouldn't feel compelled to take part, especially when they don’t have any real ties to the topic. UncapRealFlavor like a champ!

Apparel 74

Apparel Television Fashion Sports 74

Cision

NOVEMBER 6, 2015

Just like television, most people turn to video for entertainment, lifestyle information and news, but they’re also interested in learning and open to being moved or inspired to act. Fewer than half say that they’d like to see more celebrity video (45 percent), other users (40 percent) or from brands (37 percent).

Video 120

Video Trends YouTube Television 120

Critical Mention

OCTOBER 29, 2019

Professionals in this field should make it a priority to hone important skills and capitalize on establishing their brand with the best communication strategies. PR pros can deliver exceptional multimedia experiences by spreading their brand’s updates and releases across TV, radio, social media and online publications.

Radio 92

Radio Television Social Media Sports 92

5W PR

NOVEMBER 7, 2019

Most marketers find themselves paying close attention to the television ads that air during their nightly time in front of the TV. Advertising is a fascinating study in social strategy and messaging, and marketers tend to be observant of the initiatives other brands are taking to reach consumers. It may seem random, but it isn’t.

Advertising 68

Advertising Advertising Privacy Facebook 68

Critical Mention

NOVEMBER 2, 2021

Negative comments or reviews can feel be discouraging for any brand, however, they provide companies with opportunities to showcase their responsiveness and customer appreciation. If not addressed, your brand may come off as one that isn’t open to listening and learning how to make customer experiences better.

Sports 141

Sports Facebook Writing Brand 141

Critical Mention

JANUARY 24, 2020

New forms of technology continue to rise in numbers and popularity, but despite an influx of innovative media outlets, television news coverage remains a steady source for political coverage. During her leisure time, she loves to watch her favorite sports teams and explore new restaurants with friends and family. Share Tweet Share.

Radio 101

Radio Media Television Social Media 101

Cision

AUGUST 16, 2016

Erik Wheater, account executive at Burns360, details his transition from a five-year career in television news to the PR agency life. You recently transitioned from your role in television news to PR. What are some of the biggest pitching mistakes brands make? How can brands keep up? I could write a book on this topic.

Television 120

Television Pitching Journalism Interviews 120

PR for Anyone

NOVEMBER 4, 2021

Again, this appealed to the news anchor as she was trying to get some predictions of her own figured out as well as her favorite sports team. We have examples of products, services, and brands so we cover the gamut of everyone and you can see how people have had success pitching the media.

Examples 130

Examples Pitching YouTube Video 130

The Stalwart Blog

FEBRUARY 24, 2015

This total room night volume may not necessarily be great but every televised game is a commercial for San Diego. Keeping the Chargers in San Diego is not debatable on its brand value to the City, but more on the public will. Here were two answers I got back: Yes. I think it will hurt more than hospitality. I hope they stay.

Brand 60

Brand Branding Tourism Insurance 60

Beyond PR

JUNE 27, 2016

bureau chief, Sports Illustrated’s new editorial director and reviews of four insurance blogs you should be reading. Sports Illustrated: Chris Stone ( @SI_ChrisStone ) has been promoted from managing editor to editorial director at @SInow. Television Editor Gilbert Cruz is in charge of the newsletter.

Insurance 61

Insurance Insurance Film Television 61

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Mindful Marketing

MARCH 27, 2022

Insurance ads are virtually inescapable and stick because of clever humor and silly brand characters. One lesser-known competitor now claims to be better because it forgoes such foolishness, but is throwing shade on the big players’ branding the way to ensure it wins?

Insurance 75

Insurance Insurance Television Exercises 75

ImPRessions - Crenshaw Communications

DECEMBER 2, 2016

It helps that the Cubs are a national brand, enjoying that distinction with just a few other ball clubs – the New York Yankees, Los Angeles Dodgers, and Boston Red Sox. The tree sports a beautiful hometown flag and “Nova Scotia Tree” signage for all to see. Chicago Cubs break curse, win pennant.

Construction 120

Construction Journalism Tourism Local 120

Cision

MARCH 31, 2017

This past December, CBS Television Distribution named Sharon Hoffman to the role of Executive Producer of Entertainment Tonight and the Insider. And two, to evolve a legendary brand in the digital age, keeping it relevant for a well-connected audience and introducing it to a whole new one. What is your favorite sport to watch?

Television 120

Television Social Media Sports Travel 120

PRSay

DECEMBER 18, 2019

Reprimands against the team and the NBA at large poured in from the Chinese Basketball Association, the Chinese consulate in Houston, Chinese Central Television — and most notably, from Tencent Holdings, a Chinese internet and technology giant and the NBA’s largest digital partner outside the United States. Photo by Andrew D.

Corporate 71

Corporate Crisis Management Crisis Government 71

Critical Mention

JUNE 26, 2020

While the old saying is that “there is no such thing as bad publicity,” brands and PR professionals understand that negative coverage can hurt businesses. Study Positive Brand Interactions: The truth of the matter is that your business is not the first to receive bad publicity and it certainly won’t be the last. Always Listen.

Publicity 105

Publicity Radio Sports Small Business 105

Stephen Waddington

MAY 19, 2020

In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Mark My Words

NOVEMBER 29, 2022

Brand expert Mark Borkowski said that not only did she win the show, she will also be the ‘real winner’ financially because in business ‘authenticity rules’ and Jill is clearly true and real’ Her victory proves she is liked by both men and women, and has also become a gay icon on the show.

Financial 60

Financial Television Banking Fashion 60

Critical Mention

NOVEMBER 22, 2019

PR and marketing pros can choose to take many directions when deciding how to best promote their brand. Earned media is among the most highly valued types of brand promotion, so organizations won’t want to miss miss out on the great opportunities it can bring. . Why Your Brand Needs Earned Media Monitoring. Share Tweet Share.

Radio 104

Radio Media Newspapers Sports 104

Critical Mention

NOVEMBER 18, 2019

Boost your Brand Awareness. Instant notifications provide the opportunity for you to always be on top of who’s talking about your brand. Receiving instant alerts is key to boosting your brand’s name. Receiving instant alerts is key to boosting your brand’s name. Expand your Audience Reach. Increase your Credibility Level.

Viral 70

Viral Radio Media Sports 70

Critical Mention

FEBRUARY 27, 2020

After 15 years working on air in the Philadelphia market, I decided to utilize my experience in the media industry to help obtain major media placements for spokespeople and brands. In the past brands/companies controlled the message and that message could be strategically placed in the media. Staying consistent in the media is key.

Journalism 78

Journalism Social Media Radio Fashion 78