Contently - Strategy
JANUARY 26, 2023
Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?
Communications Conversations
MAY 20, 2020
The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.
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Buchanan PR
FEBRUARY 14, 2024
Photo by Camilo Jimenez on Unsplash In the fast-paced and ever-evolving landscape of healthcare, effective crisis communication is paramount for maintaining a positive brand reputation. Contact us to connect with our expert crisis communication team and protect your brand.
PRSay
AUGUST 17, 2023
Assess these nine factors to decide if your brand or organization should lean in or out of Threads. Your brand will need an existing Instagram account to sign up, as Threads is closely tied to its sibling app. Brands can transfer their profile, accounts followed and content preferences at the click of a button.
PRSay
OCTOBER 13, 2021
When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Responding to a question from the audience, Shaw cautioned that misinformation “could get a lot worse in terms of its impact on brands” and “be used as a weapon against brands.”
PRSay
MAY 9, 2023
A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. With pharmaceuticals for instance, patients might talk to doctors months later about a treatment they had seen in an earned media placement. EMV is starting to sound like a reincarnation of AVEs.
Cision
JULY 28, 2016
Health care affects everyone, so health care brands need to appeal to and motivate a diverse audience. Fred Lake, senior vice president, health practice leader at PadillaCRT, says brands need to develop integrated programs with a mix of paid, earned, shared and owned media. Have you ever had to deal with a major brand crisis?
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