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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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ICON 2021 Recap: Communications Executives on Building and Protecting Trust

PRSay

When a large brand has a trust problem, “You’re not going to be able to dig yourself out of the crisis immediately,” Sherinian said. Somewhere in the organization is someone who represents that audience” and can undergo media training. Thomas Brooks asked. Organizations should “move at the speed of trust,” Susman said.