Communications Conversations

MAY 20, 2020

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

Journalism 148

Journalism Brand Branding Interviews 148

PRSay

MAY 9, 2023

A case in point is the brand S’well. It’s unlikely that any amount of paid advertising would have built the same value for the brand. But unless it’s a consumer product and an influencer’s post leads directly to the purchase, it’s generally hard to track. Today, a S’well water bottle has practically become a fashion accessory.

Measurement 103

Measurement Marketing Pharmaceuticals Social Media 103

PRSay

OCTOBER 11, 2019

The most effective PR pros agree measurement is more than impressions, and yet clients and leadership keep requesting those numbers anyway. For example, one of the most common business challenges we see is creating greater brand awareness — but often, the real question is not asked.

Measurement 144

Measurement Pharmaceuticals Nonprofit Leadership 144

PR 20/20

NOVEMBER 30, 2022

A content campaign that worked for a manufacturing lead will likely not be relevant to a pharmaceutical lead. Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Consumers are more willing to trust peer reviews or recommendations than a company.

Marketing 52

Marketing Technology Internal International 52

Ethical Voices

JULY 24, 2023

What’s your advice when it comes to the use of AI and misinformation or how brands can protect against it? The same way in the pharmaceutical industry and medical industry, discloses in those ads “this may cause” and in politics, “paid for by”. I always believe that transparency and sunshine is what’s most cleansing.

Ethics 75

Ethics Government Pharmaceuticals Policies 75

Prohibition

MARCH 30, 2021

This perfect piece of social content gave other brands like Specsavers, Tinder and even Google, the safe opportunity to hop on the trend and participate in what’s known as ‘brandter’. Even though it might not be the most appealing combo to cure your appetite, it was certainly a simple but clever idea from the brand.

Pharmaceuticals 62

Pharmaceuticals Retail B2C Social Media 62

Presspage

AUGUST 12, 2022

A single customer’s bad experience can unfold into days of media coverage, with a huge hit to your brand reputation (or your CEO’s career) worldwide. That’s the subject of this blog: how to ensure the tech you use covers all your needs across your organization, even if that spans thousands of people and millions of consumers.

Enterprise 78

Enterprise Communications Privacy Pharmaceuticals 78