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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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The two brands leading the way with brand journalism during COVID might surprise you

Communications Conversations

The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by.

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The Comprehensive Marketing Audit: 21 Questions to Guide Strategic Planning

PR 20/20

Studies show that only 23 percent of employees feel they receive the right amount of recognition for their work, while only 19 percent of managers say recognition is a priority at their workplace. Or your team risks high employee turnover. Invest in technologies that offer training to help employees onboard seamlessly.

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PR Ethics: From Client Selection to AI Challenges – KayAnn Schoeneman

Ethical Voices

How we measure the impact and value of employee and employer … because again, I do believe it’s a two-way street. What’s your advice when it comes to the use of AI and misinformation or how brands can protect against it? It always goes back to actions and leadership of mentors that I admire and have worked with.

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Sizeable challenges: ensuring your communications work at scale

Presspage

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

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Sizeable challenges: ensuring your communications work at scale

Presspage

Those who’ve achieved it have to focus harder on details like procedures and training manuals, as the size of the business separates the founders from employees and formal processes replace face-to-face contact. We’ve forged strong relationships with customers in complex sectors like pharmaceuticals and financial services.)

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Edelman: Trust in Organizations Collapsing Worldwide

PRSay

Two-thirds of those surveyed distrust these institutions, a figure that doubled over the previous two years, he says in a Ragan Training video, “Engaged Leadership in the Age of Populism.” In Japan—a country long known for its deference to leadership—trust is down 18 percent. ” Trust plummets in Japan.