Solo PR Pro
OCTOBER 5, 2021
He was a frequent contributor to All Things Considered and Morning Edition and ended up as an intern in NPR’s Washington Bureau a year later, gaining extensive industry experience and honing his writing skills. Looking ahead, Doug is about half-way finished with the second edition of his public information officer handbook.
Stephen Waddington
JANUARY 27, 2019
Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Help me write a new handbook for 2019 I’m working on a new how-to book for marketing, PR and SEO for 2019. It’s intended as a practical handbook.
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Ishmael's Corner
MAY 27, 2015
Don’t follow the Resume 101 Handbook. Do not follow the Resume 101 Handbook. Why universities, the one place that revels in sticking it to the man, espouse an approach to writing the resume that would bring a smile to Henry Ford is beyond me. So how should you write a resume? One final point on the cover letter —.
Cision
JUNE 6, 2017
This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . The celebrity: Not long ago, to be a celebrity, you had to write a book, star in a television show or movie, or launch a record. Aligning a brand with a celebrity is the oldest type of influence marketing. Not anymore.
The Resolution Blog
AUGUST 11, 2015
Getting a journalist to then write and publish something positive and "on message" remains as tough as it ever was. Of course, you can't write the headline for the journalist, but your story pitch should hopefully make use of the target keyword in headline and body copy as compelling as possible. The hard part starts now.
Cision
JUNE 6, 2016
Of course, Instagram has an interesting challenge because it is exclusively visual content with various degrees of context (writing and hashtags). In a page out of Twitter’s handbook , Instagram completely changed its API rules. Help brands and advertisers understand and manage their audience and media rights.
PR Conversations
JULY 14, 2016
Angela Barter, CPRP, a sustainable communication strategist based in South Africa , drew from her presentation at the Global Alliance’s World PR Forum (May 2016, Toronto) when writing A communicator’s guide to mitigating the risk of greenwashing. negative publicity; and. loss of stakeholder trust and investor confidence.
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