Karen Freberg

JANUARY 18, 2021

In social media, there is always the new shiny tool, app, or brand that captures the attention of marketing professionals all over the world. Also, privacy (ex. Offering extra credit to listen and write up takeaways from a Clubhouse Group session. Now, if that app is exclusive, that heightens the excitement even more!

Groups 96

Groups Social Media Ethics Meeting 96

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

Mark My Words

JULY 29, 2016

This month marks the last time a brand new VCR will roll off the conveyor belt of Funai Electric in Japan. In our headlong rush to embrace the new we’re too quick to write off the capacity of the predecessors to cling on. For brands in crisis or disrupted technology the future is always all or nothing.

Privacy 60

Privacy Ethics Technology Leadership 60

PR in High Definition

DECEMBER 17, 2018

FAANGs will keep being bitten : Governments will continue to see privacy and data handling infringements and continue to prosecute brands like Facebook, Apple, Amazon, Netflix and Google – but the megabrands will also throw their weight around. eSports starts to be seen as mainstream: Brands (and gamers!)

Trends 48

Trends Privacy Ethics Government 48

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

PR 20/20

MAY 8, 2019

Artificial intelligence is accelerating change in the marketing industry, and your career: Consumers will demand greater personalization , while wanting to control their data and privacy. AI should make us better people, professionals and brands. Look Beyond: The Next Frontier for Your Brand. Career paths will evolve.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

JULY 30, 2019

“Grab a pen and paper and write down what you stand for. During a panel surrounding Ethics and Artificial Intelligence, RJ Taylor kept it simple. He reminded marketers to stick to their core values when navigating personalization, privacy, and consumer interests in a fast-changing world. RJ Taylor, CEO and Founder of Pattern89.

Case Study 50

Case Study Privacy Data Technology 50

NewsWhip

JUNE 2, 2021

Today, our own predictive intelligence is used by most of the world’s leading newsrooms, all global PR firms, and a fast growing cohort of global consumer brands and NGOs. . Alert consumer brands to emergent reputation threats . This article will describe its main features and give examples of how it guides decision making today.

Media 88

Media Data Reddit Crisis 88

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 96

Social Media Marketing Media Creativity 96

PR 20/20

NOVEMBER 29, 2018

The vast majority of brands we talk to at Marketing Artificial Intelligence Institute (MAII) fall into the Passives group, with some easing into the Experimenters category. optimize email send time, predict lead conversions, write email subject lines, recommend content to users). How a Fitness Brand Used AI to Boost Leads by 218%.

Marketing 47

Marketing Technology Training Privacy 47

Contently - Strategy

APRIL 14, 2021

For brands, however, it means a paradigm shift. While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If This will move the needle [toward better data privacy protection],” Antonipillai said.

Privacy 124

Privacy Google Advertising Advertising 124