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The 22 Responsibilities of PR and What They Entail

Onclusive

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach.

Training 195
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The 21 Responsibilities of PR and What They Entail

Onclusive

At the same time, PR pros are constantly thinking about how to maximize the reach and impact of their earned media. Owned Media & Content Strategy. Owned media consists of publishing content on brand-owned channels such as a customer-facing blog, email campaign, or social media outreach. Media Training.

Training 370
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The 20 Responsibilities of PR and What They Entail

Onclusive

The PR pro sends thoughtful, data-backed pitches, engages with reporters on social media, sends swag (when appropriate), maintains relevant media lists, and manages all follow-through with reporters and journalists. Owned Media/Content Strategy. Internal Communications. Media Training.

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2021 PRedictions: A look at what’s to come for the PR industry

Onclusive

Here are Onclusive’s predictions for what to expect in 2021: Corporate reputation as a key success metric During this era of disruption and uncertainty, corporate values and brand activism have become more important than ever.

Industry 221
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This New Year, Resolve to Give Your Staff Presentation Training

PRSay

A good training program will help presenters improve their skills. Not all presentation training is the same, of course. As you likely know, traditional media training and crisis training tend to focus on one spokesperson, usually the CEO, who is put through his or her paces in front of a group.

Training 100
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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness. With thought leadership, brands build trust with potential customers and expand reach at the top of that funnel. Define your goals and KPIs.

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Generative AI – know when to stay out of the conversation

PR in High Definition

But it’s important to remember that not every conversation is relevant to your company or brand. This could be towards improving internal comms, boosting employee relationships and thereby your own reputation as a business. A ‘let the storm pass’ mentally can quickly shift to a ‘what can we say about this?’