PR in High Definition
JANUARY 30, 2024
It was made worse by the now infamous video of a woman being let go by two people she’d never met prior, and the company has come under fire from the media, previous employees, and even current staff. One part of this is having a ‘handbook’ of sorts, with clear protocols and practices laid out.
Communications Conversations
AUGUST 21, 2015
But, along the way, we heard from one surprising source as the story unfolded: An Amazon employee. And, this opens up, yet again, a discussion we’ve had before: Should employees be empowered to speak up during a company crisis or firestorm? Meanwhile, 52 percent trust employees of that same company. Facebook was abuzz.
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Barokas
AUGUST 22, 2019
Company culture rests on the values every employee brings with them to the office each day. It’s also the foundation for customer service, which in turn shapes the company’s brand and communications strategies. When your customers believe in your organization like your employees do, it means more business. New research from Inc.
5W PR
AUGUST 22, 2017
Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.
Stephen Waddington
JANUARY 27, 2019
Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. Edelman suggests that a new contract has emerged between employer and employee. It’s intended as a practical handbook.
PR in High Definition
JANUARY 23, 2020
When we (Firefly) talk about reputation, we split this out from brand or branding. We tend to think about ‘brand’ as what an organisation says about itself, whilst reputation is what others think about the organisation. How do they intend the brand to be seen? Make sure you ask them: What the ‘Go to market’ messaging is?
Norton's Notes
JANUARY 6, 2016
He looks at this in detail and how to deal with it from a brand perspective, providing case studies of when other brands have done it well and when others have not. This section provides practical examples, I covered something similar in my section of the CIPR’s Social Media Handbook “Share This Too” a couple of years ago.
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