5W PR

AUGUST 22, 2017

Social media has grown from a simple place to connect friends and family to a marketplace for brands of all sizes. Various social platforms like Facebook, Instagram and Twitter have allowed brands to reach consumers through engaging content, low-cost advertising and influencer partnerships.

Social Media 92

Social Media Guidelines Media Handbook 92

Stephen Waddington

JANUARY 27, 2019

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. It’s intended as a practical handbook.

Handbook 60

Handbook Instagram Government Community 60

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

PR Conversations

JULY 14, 2016

Over the past decade, the media and the internet have helped create global awareness about key environmental issues, creating a shift in attitude and behaviour change among consumers and investors. Such poorly organised or inexperienced public relations efforts can create inappropriate or inaccurate green claims that mislead the consumer.

Ethics 40

Ethics Guidelines Handbook Local 40

Beyond PR

APRIL 22, 2016

Mistakes, misunderstandings, accidents, product failures, and employee misconduct are all risks that businesses face regularly. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf. This can be time-consuming and difficult to stay on top of so be sure to share the burden.

Crisis 40

Crisis Crisis Communications Chemicals Handbook 40

Stephen Waddington

AUGUST 27, 2018

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60