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Are You Listening?

Journalistics

If you’ve created a Twitter, Facebook, or [insert your favorite social media] account for your brand, congratulations, you now have ears. I think we’ve reached a point where most brands realize they need to be present in social media, and I think most that create a presence actually are listening, but you wouldn’t know it.

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A critical review of Excellence Theory in an era of digital communication

Stephen Waddington

Survey questionnaires were completed by approximately 5,400 senior executives, public relations practitioners and employees. In a paper for the Journal of Public Relations Research[v] Michael Karlberg makes the case that the Excellence Theory is overly concerned with consumers as a primary audience. I’m a PG Tips drinker myself.

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WaddsCon: February wrap-up, March topics and speakers

Stephen Waddington

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119
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How to Get On in New Communications: Be Nice

ZudePR

For me, as a local government employee, there are clear political boundaries. He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. . Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs).

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Why Journalistics? .

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How To Create An Editorial Strategy for Your Blog: Part Two

Journalistics

Is your blog a professional blog for commercial purposes, or a personal blog to help build your brand or simply to share your thoughts with the world? For inspiration, consider the Visions some popular global brands have clarified. Increase brand mentions for the blog. What is your blog all about? Why Journalistics? .