PR in High Definition
JANUARY 30, 2024
There’s also the personal brand of Elon Musk, who continuously seems woefully unprepared for responding to criticism aimed at X (formerly Twitter). Mistakes are inevitable, and the effects can either be short-lived or they can have the potential to cause long-term damage to a brand’s reputation.
Melissa Agnes
MARCH 6, 2018
Becoming crisis ready is a process. Fortunately, there’s a method to this process that can take any organization, of any size, type, and industry, from their current level of crisis readiness, straight through to building an invincible brand—which, as you know, is the ultimate benefit of being crisis ready.
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Melissa Agnes
JULY 26, 2016
Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.
Solo PR Pro
OCTOBER 5, 2021
After continuing his work in emergency and crisis communications for Columbia University Medical Center in New York a few years later, Doug honed his methodology and began penning his first book, “ The Communications Golden Hour: The Essential Guide to Public Information When Every Minute Counts.” In 1997, when USA Today moved him from D.C.
Doctor Spin
NOVEMBER 30, 2023
Source: Handbook of Theories of Social Psychology 1 Cooper, J. Handbook of Theories of Social Psychology : Volume 1, 377–397. Handbook of Theories of Social Psychology: Volume 1, 377–397. Cognitive dissonance theory. Media Psychology, 22, 394–417. ANNOTATIONS [ + ] ANNOTATIONS 1 Cooper, J. Cognitive dissonance theory.
Stephen Waddington
JANUARY 27, 2019
Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It’s a useful tool for real time marketing, crisis and newsjacking work. It’s intended as a practical handbook. It tracks eight billion articles a month.
Beyond PR
APRIL 22, 2016
If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.
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