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Spotlight on a Solo PR Pro: Meet Doug Levy

Solo PR Pro

He grew up in a family of avid news consumers — rifling through the New York Times and watching the evening news on TV were daily pastimes. “I The handbook guides new or experienced public information officers on best practices for communicating life-safety and other urgent information during an emergency.

Meeting 97
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5 Steps to Developping a Cyber Security Crisis Management Plan

Melissa Agnes

Take a look: Are you ready for a cyber security crisis? Cyber security is a crisis scenario that is extremely top of mind these days – and rightfully so. However, just because it’s a complex and multi-faceted type of crisis to prepare for, doesn’t mean it can’t be done.

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Borrowing Trust: The Surprising New Marketing Role of Citizen Influencers

Cision

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. . In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection. It comes from the transmission of content.

Marketing 239
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Letter from BETT

Stephen Waddington

Community teaching and newsjacking tools, Edelman on trust, putting the paid in PESO, a how-to book for 2019, Amazon data driven brands, Instagram marketing offline, and more. It provides data and insights about the content that people are consuming around the internet. It’s intended as a practical handbook.

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Top 3 Things to Resolve Before a Crisis Strikes

Beyond PR

If managed especially well, few outside your crisis response team will even know something happened. A carefully compiled crisis communications guide can literally save your business when the inevitable occurs. The key to remember is that there’s no universal crisis handbook you can order and put on your shelf.

Crisis 40
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How to Get On in New Communications: Be Nice

ZudePR

That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!” He is also the author of Content Chemistry, The Illustrated Handbook for Content Marketing. .

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Letter from Newcastle: There’s a tool for that but be wary of free stuff

Stephen Waddington

Google+ will close to consumers on 2 April. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It’s among the clearest thinking I’ve read on the political crisis that the UK currently finds itself in. ??

Tools 69