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The Importance of Social Media in Crisis Management

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Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan. What is Crisis Management?

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Building Brand Invincibility Requires Conscious Compassion

Melissa Agnes

How compassionately conscious is your brand? This episode explores: How the world of customer service has changed since United Breaks Guitars. How no customer should be seen as “statistically insignificant” – and if that is the mindset and culture within your organization, you have some work to do.

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What Is Crisis Management And Why Its Important?

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Crisis management is something every company needs to implement as part of its business processes. Without a documented plan, how would you handle a crisis? If you think you could never be the victim of a crisis, think again. This quote could not be any more true for crisis planning. What is a crisis?

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F8 Update: Two Upcoming Facebook Changes PR Pros Should Care About

Rock the Status Quo

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

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3D Avatars Launched by Instagram and other social media trends

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With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook becomes the customer service go to for consumers.

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The Latest Social Media Trend and Updates

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With the social media landscape ever-changing, there are always different updates and trends emerging that social media managers need to be mindful of. Facebook becomes the go to for customer services enquires and launches Facebook reels. Facebook becomes the customer service go to for consumers.

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PRCA Digital PR and Communications Report: "Digital PR moves fast"

Stephen Waddington

It’s indicative of the fact that outside of customer service social media engagement has largely become a paid activity. Areas of investment in digital PR The main areas in which brands are spending their digital and social media budget are: video-based content (58%), paid social media activity (58%), and web design and build (47%).