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6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. Content shapes a personal brand. This has helped Legere define his personal brand as goofy, smart, and accessible.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). Through this collaboration I learned of Stone Temple’s very creative use of video. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153
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Shep Gordon: “Make Parents Angry”

Doctor Spin

Shep Gordon is a well-known figure in the entertainment industry, renowned for his innovative and creative approach to public relations and talent management. The story contributed significantly to Cooper’s emerging reputation as a shocking and controversial performer. Shep Gordon had a knack for “making parents angry.” Shep Gordon.

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Why Your Methodology Can Make or Break Your Digital PR Campaign

Buzzstream

Within Digital PR there are different types of tactics and formats used for creating content, each designed to achieve links and brand mentions. The list that follows could have been anything – it doesn’t matter what film is number 1 or even if you agree with it. Are they reputable or questionable blogs or studies?

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Behind the Headlines With Adriana Stan

Cision

In this interview, Adriana discusses the nuances of promoting media brands, the evolving role of social media in media relations and how to adapt your public relations strategy to the changing media landscape. How do you approach public relations for fashion, luxury and entertainment brands versus other types of brands?

Fashion 120
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” As PR pros, our jobs revolve around content.

Film 60
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Copyright Compliance for PR Professionals: The Basics

Critical Mention

We pitch traditional media and social media influencers to create content favorable to our names, brands, and reputations. ” By protecting a creator’s economic interest in their work, our Founders ensured that innovation and creativity would thrive. .” As PR pros, our jobs revolve around content.

Film 60