Newsfile

OCTOBER 24, 2023

PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty. USC Annenberg Global Communications Report 2023 Not Being Transparent or Honest Customers are increasingly valuing honesty and transparency.

Communications 52

Communications How To Corporate Training 52

ImPRessions - Crenshaw Communications

JULY 6, 2016

As PR measurement guru Katie Paine puts it, “The people brands are trying to reach simply will ignore everything most companies spew.”. Thought leadership isn’t just for B2B brands. But today so-called “thought leadership” is also relevant to consumer product companies. PR today is about SEO.

SEO 204

SEO Analytics Measurement B2B 204

ImPRessions - Crenshaw Communications

MAY 1, 2018

Bylined content helps establish a B2B executive as an industry expert or brand voice, and it’s also a strong way to boost SEO for an individual or company. The note should show familiarity with the editorial guidelines of the targeted publications as well as the author’s clear expertise.

B2B 147

B2B Leadership Customer Service eBook 147

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

As communicators, we will be increasingly asked not only to create relationships and generate coverage for brands and organizations, but to build the kind of relationships that actually influence behavior, and do so in a transparent way. ” Implied links are simply brand mentions that appear in earned or shared media.

Trends 124

Trends SEO Leadership Print 124

Prohibition

JANUARY 17, 2022

Set network-specific guidelines for communicating on social channels (since you’ll have different content and format considerations for each). Social Media has become a powerful tool for communicating directly with consumers and engaging them with targeted content and creative contests. Communications Best Practices.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JANUARY 7, 2020

Readers and solution providers can see my the guidelines for reviews along with other opportunities. Cision kept the press release distribution service, while Innodata, then operating as MediaMiser, got the Agility media database and the media monitoring solution. No money traded hands in the conduct of this review.

Tools 83

Tools Comparison Media System 83

Communications Conversations

MARCH 29, 2019

I put a few guidelines on this–these folks had to be non-manager/non-director level. She is well versed in customer service and thrives on building relationships — online and in person — while accomplishing a variety of demanding business goals. But, who are the next LeeAnns, Sarahs and Allisons?

Social Media 128

Social Media Agriculture Marketing Media 128

Beyond PR

MARCH 30, 2018

With today’s consumer AI tools at your fingertips, it may feel like you don’t need a computer science degree to understand how artificial intelligence will bring value to the communications process. When used effectively, machines can get smarter about how to book hotels, solve customer service issues, and much more.

Publicity 85

Publicity Training Technology Data 85

MaccaPR

OCTOBER 14, 2015

He stands out among the 94 percent of B2B marketers who use LinkedIn because of his consumer-first mindset, from insightful thought leadership posts and relating Star Wars to business. He shares his secrets to success , shows his personality , and humanizes his brand. 3) Search engine visibility. Tips for LinkedIn Pulse.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Prohibition

DECEMBER 17, 2021

A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. This is done to ensure that the brand and company are protected and that the issue is resolved quickly and in a positive manner. Unfortunately, it happens all too often – sometimes even to brands that you’d never expect.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Prohibition

JANUARY 7, 2022

Don’t think for a second that your company couldn’t be at risk for such a thing happening – let alone what kind of damage would befall your brand should an unforeseen event occur. Crises and crises management are important because they can have drastic consequences on your business, your brand and your reputation. No problem.

Crisis Management 62

Crisis Management Crisis Reputation Financial 62