Sword and the Script

JANUARY 7, 2020

Agility was clearly the larger brand, had broader market penetration in the US and Europe and so the company kept the Agility name. Second, these companies – especially CrowdStrike and Cybereason – have unique brand names, which makes searches easier. This helped eliminate much of the noise.

Tools 83

Tools Comparison Media System 83

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. Notified calls these functions – listen, connect, publish amplify and measure. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

The Resolution Blog

DECEMBER 29, 2017

It’s therefore essential to understand why the shares differ and why one article has worked better in one campaign in comparison to another. Compile contacts A PR team I know recently analysed 1200 items of past coverage and found that they had featured on the Guardian news site 90 times. It’s actually far more important than that.

Google 120

Google Analysis Comparison Data 120

Sword and the Script

MARCH 15, 2022

It analyzes the sentiment for every “entity” in a story – essential people, brands and other subjects in a story. At a minimum, you can keep a record of an article for year-over-year comparison, even if you can’t access the underlying content 12, or 24 months later for example. click image for high resolution). Alerts and reporting.

Tools 161

Tools Media Software Analysis 161

Public Relations Sydney

SEPTEMBER 21, 2014

Here is our comparison between PR and marketing: Activities / tactics: Marketing generally covers promotional, direct marketing and advertising which seeks to return direct sales; whereas PR is focused on reputation management through generating positive media coverage and stakeholder communication. Contact us today.

Marketing 99

Marketing Advertising Advertising Comparison 99

Sword and the Script

DECEMBER 24, 2019

For B2B companies, earned media and branded content ranked as the most effective digital tactics. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. 20) Should brands take a stand? Read more: The Complicated Business of Mixing Brand and Politics [Survey]. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

Sword and the Script

MAY 14, 2019

If you or your brand earn coverage, this tile is calculating the social shares around that particular piece. 3) Measuring the influence of coverage. You can view this measure in a couple of different ways – and the charts allow for you to drill down and take a look at the underlying coverage. Sentiment analysis.

Case Study 118

Case Study Software Data Web 118

PR 20/20

AUGUST 17, 2017

In fact, they are still quite reliant on purchased contacts. And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. After all, the most successful brands are also powerhouse publishers. Comparison Matrix. So what should they do? Sound familiar?

Marketing 49

Marketing eBook Case Study Comparison 49

Maxim Behar

MARCH 11, 2021

Host: However, some restrictive measures will have to be observed upon arrival on the island. Maxim Behar: Quite the normal measures that we all follow in Bulgaria and everywhere we travel, such as wearing a mask, integrating strong personal hygiene and high disinfection, things we all should have incorporated long before the pandemic.

Tourism 52

Tourism Government Hotels Travel 52

MaccaPR

OCTOBER 17, 2016

Determine a format that will work with your organization’s brand…and get to work! Key to a corporate sustainability report is knowing what data points should be measured. GNP Company’s Berling also points to the value of consistent measurement. Ensure that your key media contacts have access to the latest report.

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Buzzstream

FEBRUARY 1, 2018

After all, setting measurable goals gives you a clear objective to work toward. Let’s establish the specific parameters we want to compare, define how we’ll measure them, and show what they might look like in a chart. Contact email address. Success metrics: Why you need them, and how to use them in your analysis.

Data 67

Data How To Analysis Comparison 67

Contently - Strategy

OCTOBER 25, 2023

Content at this juncture serves as an introductory touchpoint, educating anonymous visitors about the problem and positioning your brand as a trustworthy source of information. Content here should foster this budding curiosity and introduce your brand’s offerings. Measuring content’s impact is both an art and a science.

Content Marketing 52

Content Marketing Tools Analytics Agency 52