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Pitch the Media

PR for Anyone

You’ve been ready my posts for years, watching the YouTube videos, and you’re ready to pitch. But the big question I get all the time is, “do I pitch the same story to all the different media outlets at the same time?” He read that entire pitch AND booked her for a segment. Hi everybody.

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What to Pitch in October

PR for Anyone

What are you going to pitch the media in October? It’s Invisible Disabilities Month, Disabilities in the Workplace Month, National Bullying Prevention Month, National Cookie Month, National Book Month, National Dessert Month, and National Domestic Violence Awareness Month. National Book Month. National Apple Month.

Pitching 130
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What Can You Do to Land a TV Pitch?

PR for Anyone

A question I get asked all the time is “What can I do to land a TV pitch?” Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Maybe it’s a book. So when you pitch and you can say, “Here are some slides you can show.”

Pitching 130
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Navigating Media At High-Profile Events

ImPRessions - Crenshaw Communications

Here are some tips to both landing media interviews and making sure they’re successful. If you’re tackling an industry event without a full PR team facilitating outreach, pitching and planning for press interviews can be daunting. Prepare a Briefing Book. For more on media training and brand messaging, check out this post.

Media 294
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How to Get in Magazines

PR for Anyone

I assumed that you pitch a publication right before it comes out. Gift guides of most national magazines are fully booked by July 1st. The great news for people like us trying to pitch a magazine is that it also lets us know exactly what the content of the magazine is going to be that particular month. PR FOR ANYONE.

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Newsjacking Idea

PR for Anyone

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Remember to think about what medium you are pitching. That helps when you pitch too, to show them the visuals.

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Be The Signal, Not The Noise On Social Media

Cision

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. Want to score more media hits? Climb the Ladder.