ImPRessions - Crenshaw Communications

JUNE 13, 2017

Occasionally we see overconfident executives who feel they aren’t in need of media training. With little reason to believe otherwise, a PR team will sometimes book an interview with a journalist, only to see it go poorly. The negative media story. . The unprepared spokesperson. .

Media Training 249

Media Training Policies Agency Interviews 249

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

PRSay

MARCH 19, 2020

The safest bets are to appear in front of a bookcase (with books!), Ken Scudder has provided media training, presentation training, crisis communications training and consulting, as well as writing and editing, to business leaders, celebrities and politicians for more than 20 years. Does it distract in any way?

Interviews 204

Interviews Video Meeting Skype 204

PR for Anyone

MARCH 23, 2022

Gift guides of most national magazines are fully booked by July 1st. If you are the author of a business book and you see that in September, Forbes. Magazine will be featuring business books, you should be sending a copy of your book to the business editor in April. Even further out is the holiday gift guide.

How To 130

How To Pitching YouTube Advertising 130

Critical Mention

JANUARY 17, 2019

For instance, If you are in a book club with a close group of friends, offer to give a brief summary of the book. Salvatore is President of JMS Consulting a strategic communications firm specializing in media training, life and executive coaching. And, practice makes perfect. Start small. Or, take a class.

Publicity 95

Publicity Media Training Groups Training 95

PR for Anyone

SEPTEMBER 29, 2021

Yes there are one on one interviews and what helps with that is if you have a book so they can show the cover and position you as the expert. Maybe it’s a book. Here’s my book.” The most important thing to remember is that television is visual. People are watching television and they need to see things.

Pitching 130

Pitching Television Interviews Video 130

Barokas

APRIL 23, 2020

My social media feed is filled with photos and stories of home refreshes and cleaning projects that have lived at the bottom of to-do lists for months or years. Books are neatly sorted and stacked. If your spokespeople aren’t getting enough interview time with the media right now, take it as an opportunity to refine their skills.

Crisis 88

Crisis Product Launch Media Training Interviews 88

PRSay

SEPTEMBER 4, 2020

Place the webcam lens at eye level, even if it means elevating your laptop on books or boxes. Props such as books and posters create visual cues when placed strategically in the view. Bright light behind you from a lamp or window will make you look like a shadow creature (aka dark blob). Curate a view that complements your message.

Conference 169

Conference Video Software Privacy 169

PRSay

MARCH 29, 2021

Oprah Winfrey’s prime-time television interview with Prince Harry and Meghan Markle on March 7 provided a reminder of the principles PR professionals should follow to prepare clients for media interviews that create positive coverage and help manage crises. Prepare a briefing book with the facts, supporting evidence and FAQs.

Media Training 178

Media Training Training Interviews Media 178

Barokas

MARCH 16, 2020

And while there’s no rule book on how to deal with this crisis, Barokas is committed to helping our clients navigate communications best practices in this challenging and uncertain time. For many companies, it’s fair to wonder what role they should play in the national conversation. Stay well, stay safe, stay sane, stay home.

Communications 88

Communications Case Study Conference Resources 88

PR for Anyone

AUGUST 11, 2021

He read that entire pitch AND booked her for a segment. My dear friend and colleague, Jeff, an award winning television news reporter, told me his favorite email he ever got was “your blue eyes look so great on camera.” ” He still gushes about that. Wouldn’t that make you feel good?

Pitching 223

Pitching Media Television How To 223

Cision

NOVEMBER 23, 2015

Media outlets present stories much differently, shifting from traditional print editions to mobile-friendly video recaps. Journalists are slowly, but surely, hopping on the social media train too. Today, 23 percent accept pitches via social media. They’re cheaper, more effective and have better targeting,” he says.

Social Media 120

Social Media Media Pitching Media Training 120

PRSay

JULY 26, 2017

I always had to work a little harder — I just can’t pick up a book off the table and start reading like other people,” she said. When she came across an unfamiliar concept, Carver didn’t focus on excuses; instead, she was committed to the process. Part of earning the APR is that you have to really, really want it. Ann Peru Knabe, Ph.D.,

Study 119

Study Public Affairs Software Nonprofit 119

Public Relations Sydney

AUGUST 11, 2014

Buy Catriona’s book From Unknown To Expert: How to use clever PR and social media to become a recognised expert. Click Buy the Book here www.UnknownToExpert.com. The post The importance of having a media policy [example] appeared first on Public Relations Sydney.

Policies 57

Policies Examples Interviews Media 57

PRSay

SEPTEMBER 28, 2016

I was so beaten down and had so many misgivings about my future that I quit my job, hit the books and decided to fast track the Accreditation process. She is now the proud owner of Mother of Pearls Public Relations where they specialize in media relations, media training and crisis communications.

Television 60

Television Media Training Crisis Communications Course 60

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. We’re here to help! The post Boost Your Brand & Sales with PR appeared first on Victorious PR.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. We’re here to help! The post Boost Your Brand and Sales with PR appeared first on Victorious PR.

Brand 52

Brand Branding Training Viral 52

Victorious PR

FEBRUARY 16, 2023

Media training is also one of the forgotten aspects of working with a great PR team. Suppose you are ever worried about your personal presence when promoting your brand through various media outlets. We’re here to help! The post How Public Relations Can Help Promote Your Brand and Drive Sales appeared first on Victorious PR.

Brand 52

Brand Branding Publicity Training 52

Prohibition

JANUARY 24, 2022

Book a free consultation with us today! We offer communication spokesperson training support. Prohibition PR also provide value by training your employees and spokesperson for your brand. So, why not book a free consultation with Prohibition PR today? Reasons Why You Should Work With a Crisis Communications Expert.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Rock the Status Quo

DECEMBER 11, 2014

” “I need to reschedule [ because of a non-important fluff meeting ] and I’m double-booked; can the reporter reschedule?” If it is the spokesperson who has to back out due to an emergency, you get your #2 person who is media trained and ready to go (always have them!) It’s too early in the morning.”

Interviews 174

Interviews Real Estate Media Pitching 174

Waxing UnLyrical

FEBRUARY 19, 2014

In addition, an employer can monitor an employee’s address book and calendar … if they’re stored on an employer’s computer, network, or email service. If you intend to leverage social networks for business gain, getting your people trained in how to listen to conversations is no longer enough.

Social Media 96

Social Media Privacy Media Training 96

Mora Communications

MAY 15, 2017

Her media training evolved into Speak Your Business, a company that is out to revolutionize the way business owners communicate. Ann has been interviewed by The Los Angeles Times, Elle, Cosmopolitan, ABC-TV, Entrepreneur, and many other media. Her two books were published by Harper Collins. s Silicon Beach community.

How To 56

How To System B2C Training 56

Polaris

NOVEMBER 23, 2014

I had written countless posts about social media and blogging, both of which are part of my services offering. But not many about public relations and media training, and these are 2 of my core competencies. Guess what I discovered? So when I started the binge, I also started an editorial calendar.

Blogging 126

Blogging Creativity Writing Media Training 126

Cision

AUGUST 24, 2016

Then, out of the blue, the agency principal called and said he had a friend on the board of directors of a company whose CEO had been “caught cooking the books.” On my first day, I did an intensive media training with the company’s treasurer and legal counsel, and put him on CNBC live that evening.

Social Media 120

Social Media Reputation Crisis Media Training 120

PR for Anyone

DECEMBER 1, 2021

For professional industry experts, I prefer a clean simple background with some books, a plant for color, maybe a diploma or award. And, I’ve never seen him on the news again. Also consider your brand. What do you represent? How do you make people feel? I recommend shying away from personal pictures too.

Interviews 130

Interviews Video Film Industry 130

PR for Anyone

JUNE 23, 2021

It’s important to put out regular content, to be featured in the media. Have you authored any articles, papers or books? Social Media and Influence. Does your social media reflect who you are and what you do? After that it’s positioning yourself as an industry expert. That instantly elevates your authority.

Industry 130

Industry Social Media Google Training 130

Barokas

JANUARY 7, 2019

Sure, some of the results of this exercise were silly (wishes for new pets like a Flemish giant rabbit and more time playing video games), but they were also revealing, encouraging and important (read more books, earn and save $1,000 from chores, be more present every day). Secure more coverage than competitors every quarter all year long.

Case Study 60

Case Study Construction Exercises Media Training 60

Norton's Notes

OCTOBER 17, 2014

In third place Alexinleeds written by Alex a “bookfiend with a voracious reading appetite” is mainly about book reviews and pieces on countries for every letter of the alphabet but what sets Alexinleeds apart is her goals list of 101 things in 1001 days. Bartsbook shelf is a fine book blog all the way from Bradford.

Blogging 77

Blogging YouTube Writing Fashion 77

PRSay

MAY 31, 2018

But I don’t mean the empathy they teach in the marketing books. When you get to that view, then you’re able to develop a good understanding of what life might be like in the other person’s shoes. The word for this ability is empathy. That’s the version they tell you to “turn on” so you can sell something to someone. You can’t fake this one.

Media Relations 72

Media Relations Media Pitching Course 72

PR for Anyone

OCTOBER 13, 2022

Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE. Many people are already established in their business but they want to go to the next level of being known. In this week’s Free Publicity Friday PR tip video I’ll give you a few tips on how to do this.

YouTube 130

YouTube Video Industry How To 130

PR for Anyone

SEPTEMBER 30, 2022

I was watching Good Morning America last week and saw a story that just resonated with everything I share and write about related to newsjacking and “celebrity sells” when pitching the media. Make sure to Like and Subscribe to our YouTube Channel and ring the bell so you’re notified of new videos by clicking HERE.

Pitching 130

Pitching Television Trends YouTube 130

PR in High Definition

SEPTEMBER 30, 2016

With some time spent doing media training and by through targeted pitching, you can boost your company’s reputation through more than just your CEO and other senior members of staff. Social media platforms like Glassdoor allow employees (your judges) to rate their current and past CEO and employers, share salary reports, and more.

Brand 48

Brand Branding How To Employee 48

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Rock the Status Quo

FEBRUARY 19, 2015

It’s booked at the station and on your client’s calendar. The very thought of appearing as a guest on live TV can make even the most seasoned media spokesperson quake in their boots and it’s our job to make sure they are prepared. Your pitch worked! So what comes next? The interview! Great athletes practice often.”

Interviews 100

Interviews How To Media Media Training 100

PR for Anyone

JULY 14, 2022

And… if you are a regular media pitcher, this could be the perfect time for you to get booked! August is a great time to pitch if you haven’t yet or haven’t in a while.

Pitching 130

Pitching Television Media YouTube 130

Norton's Notes

JULY 29, 2015

NodeXL by the Social Media Research Foundation builds network graphs from Twitter data. It’s incredibly useful for social media programme planning, which is why I’m writing a chapter on it for the (upcoming) second PRStack book. Finally, if you have one thought to leave us with what would it be?

Interviews 28

Interviews SEO Banking Radio 28

Communications Conversations

JULY 18, 2019

Often, I’ll come away with another booking when I’m at the TV station. And while she’s not the best with the books, one look into her deep brown eyes melts all your troubles away. This has been a golden opportunity for me to get to know the on-air talent, producers, floor crews and really everyone who plays a part in the TV show.

Local 94

Local Course Community Interviews 94