Waxing UnLyrical

DECEMBER 17, 2012

I don’t do a lot of book reviews. Because I don’t like to skim books, I really read them, and that takes time. However, one book I couldn’t put down was Lee Odden ‘s Optimize , which he graciously sent me earlier this year (disclosure: I received a free copy of the book but was not even asked to write a review).

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MB Blog

MARCH 20, 2020

In my office, we chose Zoom , ignoring the already known Skype or Go to meetings and the choice was very good. I also gather in extraordinary circumstances the Board of the World Communication Forum in Davos, of which I am president. The danger of confused communication is not to be underestimated.

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Waxing UnLyrical

SEPTEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. Google, Skype, Twitter, Facebook, Amplify, are the here and now. Why not book me for a speaking gig ?

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Waxing UnLyrical

MAY 28, 2011

The XOOM has both a camera on both sides, making video chatting on Skype a pleasure. Compatibility with Flash, the ability to upgrade to 4G service from Verizon, and the flexibility of Android and the Android Market are what makes the XOOM a winner over the iPad in my book. Matt LaCasse is in the business of strategic communications.

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Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? Read Me On BNET Watch Me In Action Book Me!

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Maxim Behar

FEBRUARY 15, 2024

I need to have the pretense of being an actual historian to safely allege that the world has never changed so drastically in such a short period after reading so many books and reports. Communication was done through online video conferencing platforms even before COVID-19. Once, I asked them, “Why not Skype? Messenger?”

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Barokas

JANUARY 3, 2018

For 2017, my super awesome Secret Santa, Michelle, gave me a book by Dani Shapiro, titled, “Still Writing – The Perils and Pleasures of a Creative Life.” This book particularly resonated with me as the art of storytelling is the cornerstone of the communications industry. Every book, story, and essay begins with a single word.

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Journalistics

JULY 6, 2013

When David Meerman Scott was kind enough to let me review his first pass at Real-Time Marketing & PR a few years ago, I remember thinking how amazing some of the stories were in the book. What about your ability to respond to an issue that’s spiraling out of control on social media?

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Waxing UnLyrical

FEBRUARY 5, 2016

Among other comments he made, this one stood out to me: “The modern-day work environment doesn’t do a whole lot to help the situation either, especially for those of us who work in public relations and find ourselves communicating more and more via social media platforms.” Bring your audience into the story.

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Waxing UnLyrical

NOVEMBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Sticky PR Measurement: Are We There Yet? Gary was kind enough to sit down with me over Skype to chat a little about this initiative. Here’s a clip. link] @shonali 's [.]

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PRSay

OCTOBER 17, 2019

Here’s what communicators need to know about this key, emerging group: Understanding the generation. Alphas are using mobile devices earlier in life, and they’re adept at connecting with friends and family members via online platforms such as FaceTime, Skype, Zoom and the video game Fortnite. Communicate via mobile devices.

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