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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Securing earned media is still the highest priority for most public relations professionals. If you answered yes, you’d be wrong!

Media 99
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Public Relations Objectives

Doctor Spin

“Public relations is a young academic field with potential to inform various areas of communication and offer tools like issues management for various applied communication fields.“ Source: Journal of Communication 1 Botan, C., & Taylor, M. Public relations: State of the field. Journal of Communication, 54, 645–661.

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How to Create an Online Newsroom That Journalists Love

Rock the Status Quo

Creativity counts when it comes to a media pitch, the headline of your press release and share-worthy blog posts. Most companies treat the news section of their website as a laundry list of press releases, never aiming higher, yet it’s the first place a journalist looks when something about your company sparks their interest.

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Public Relations vs Marketing

Doctor Spin

In this blog post, let’s look at the differences between public relations and marketing. Here we go: Public Relations vs Marketing Public relations vs marketing. Marketing: The main goal of marketing is to promote and sell products or services.

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Another PR Tech Startup Gets Venture Funding [PR Tech Sum]

Sword and the Script

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. That’s when he started building a product in-house. Vetted founder Jon Amar said he’d serve the new owners in an advisory capacity. PR tech news mentions.

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7 Media Statistics from an Annual Survey of Reporters that Gives PR a Glimpse of their Mindset

Sword and the Script

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 2) Trust in media still adrift, says media.

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How to Create an Editorial Strategy for Your Blog – Part One

Journalistics

In my first post of the year, I confessed my blogging sins and provided some insights around what caused me to blog less the past few years, and what I learned from the process. This posts was the first step in my journey to blog more in 2016. About This Two-Part Series.