category Blogging Events Interviews Journalism 
Communications Conversations
MAY 20, 2020
The term “brand journalism” is a bit of a lightning rod term in the social media marketing business. ” And, over the years, there have certainly been a fair share of corporate failures when it comes to brand journalism. But, for the most part, brand journalism wins have been tough to come by. Like DAILY.
ImPRessions - Crenshaw Communications
AUGUST 19, 2020
But in many cases journalists covering a breaking story don’t have time to chase quotes or do interviews. The news gained plenty of coverage, and Fractal’s CEO Pranay Agrawal was quoted in many of the resulting articles, from The Wall Street Journal to TechTarget. . So will joining social media conversations about the news.
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Sword and the Script
OCTOBER 21, 2014
I’ve read and blogged about previous reports produced by the UMASS Center for Marketing Research for several years now. Blogs as a tool of corporate influence is flat to declining. . It’s a very difficult perception to overcome because a blog is really, or ought to be, a news site. For example: 13 Statistics from an Inc.
Sword and the Script
APRIL 12, 2022
In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.
Sword and the Script
MAY 5, 2020
For example, you can find podcasters who have covered your industry, interviewed your competitor’s CEO, or produced an episode about a trend that relates to your company. Some of the larger PR tech vendors have been slow to recognize podcasts as an important emerging category of media.
PRSay
JUNE 28, 2018
Working in a firm where we create advertising, sales promotions, experiential events and digital campaigns, I see this ideation process play out firsthand on the walls of our agency. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product.
Journalistics
NOVEMBER 20, 2014
She dropped me a line to let me know she was happy to see I was blogging again because she thinks my posts are relevant for her students. If you suspect you fit into this last category, I encourage you to pay attention this one time to what you are reading. I believe they had to take a quiz about one of my recent posts. I’ll take it.
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