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3 Steps to Equip Your Company Blog for the Road Ahead

Beyond PR

We see it every day: fast food chains challenge devotees to gather retweets for “ nuggs ,” personal care products advocate for women’s equality and airlines get called out — for both successes and major fails — in viral videos. But without a distribution channel, your company blog is like a car without an engine. Pack Up the Trunk.

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How to Spy on Your Competition & Steal Their Secrets

Cision

Also take a tour of their websites and blogs. Once you have their URLs, it’s time to tour their blogs, websites, and marketing tactics. Do they have a blog? In the blogging space HubSpot, Buffer, and Kissmetrics all do great work. Implement viral marketing tactics. Cool infographics. The Key Steps.

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Content Foundations: Buyer Personas, Why Use Them & How to Make the Most of Them

Cision

And in the era of information when more than five exabytes of content are created almost every day, blog posts, videos, infographics and social posts all contribute to this “how” and establish a company’s voice and personality. What Are Personas (Empathy Maps) & Why They Are Effective. What would you rather read?

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You Should Really be Using Instagram Stories in Your Marketing Mix

Waxing UnLyrical

Generally speaking, marketers tend to focus on high-quality images and videos, alongside posts that have the potential to go viral. Currently, Instagram has over 300 million daily users, which means that each Story has great potential to be seen by a handful of people, especially if they are viral. Infographic via 99firms.com.

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Your Favorite MaccaPR Blog Posts: Ellen's Oscar Selfie, Death of PR Spin and Online Content Secrets

MaccaPR

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site? Maccabee Public Relations. Round-Up'

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Digital PR Strategy: Industry Insights and The Methods That Secure Coverage in 2021

Buzzstream

More recently, JBH ’s Digital PR Director Rebecca Moss shared this post on LinkedIn about one of the agency’s existing campaigns being pivoted to an angle surrounding the hit Netflix show Bridgerton. Infographics. The key aim of Verve’s viral Profanity on Film campaign was to look at swearing within films by analysing scripts.

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Secret Formulas Behind Successful Social Media Posts

MaccaPR

How often should you post new content on LinkedIn or other online channels? I admit, when our agency first began guiding clients toward more effective use of Facebook, Twitter, Google+, Pinterest, LinkedIn and other online marketing channels – I thought all posts and links were created equal. That last question is critical.