Barokas

JULY 3, 2019

In a DemandGen Content Preferences survey , B2B buyers confirmed the importance long form content plays in their decisions. In the survey, nearly half said they viewed three to five pieces of content before engaging with a sales rep and 51 percent said they rely more on content now than ever before.

Case Study 100

Case Study B2B Survey Education 100

Waxing UnLyrical

JANUARY 17, 2019

Thought leadership can take many forms and your company has a viewpoint which is unique. Does your CEO have a novel position on leadership? Contributing articles to publications is also a great way to expand thought leadership by sharing your perspective in your voice. Conduct Surveys. Offer a Fresh Perspective.

Leadership 81

Leadership Survey Education Exercises 81

Shift Communications

JANUARY 2, 2019

If there has been a major leadership change and the values or culture have evolved as a result, spend some time developing the proof points that now exist and redefine the story. Process & Editorial Planning. Is there an opportunity to create one long form piece of content that can be utilized across different channels?

Analysis 95

Analysis Infographics Internal International 95

Contently - Strategy

JANUARY 9, 2019

A great blog post can establish trust, but is it really worth someone’s contact information? In our first playbook for marketers , we covered how brands should develop a content strategy to build awareness and establish thought leadership. Probably not. Inspiring your audience to take action calls for more substantial content.

How To 108

How To Transportation Content Marketing Healthcare 108

Contently - Strategy

NOVEMBER 27, 2018

We’ve gotten a lot of mileage out of that in terms of thought leadership,” Fox said. Contently conducts an annual survey at the end of every year to test assumptions about our audience. Marketers just throw an article on a blog and expect everyone to show up. What topics interest them the most?

Strategy 108

Strategy How To Content Marketing Analysis 108

MaccaPR

OCTOBER 5, 2015

As proof, a Content Marketing Institute survey found 70% of B2B marketers are creating more content than they did one year ago. Here at MaccaPR, we've blogged about content marketing a number of times (e.g." Step 1: Gain Buy-In of Senior Leadership. market its recent content offer of a customer journey infographic.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

DECEMBER 13, 2016

Simply roundup a handful of the best news articles and blog posts from other credible sources – that are relevant to your community – and weave a promotion for your webinar into the content. This becomes a theme or column for a monthly blog post. For example, upload the slides to SlideShare and embed the presentation in the blog post.

B2B 60

B2B Infographics Interviews eBook 60

Sword and the Script

DECEMBER 24, 2019

I review a lot of marketing studies and surveys – and write about the one I think will be helpful for readers. 1) The average blog post is 1,236 words. 1) The average blog post is 1,236 words. How long is the average blog post? How long does it take to write the average blog post? of revenue to 10.5%

Marketing 78

Marketing Publicity Survey Study 78

Buzzstream

MARCH 13, 2024

Campaigns might involve pitching a quote from a thought leader to a journalist writing about a related topic or creating and pitching content highlighting data from a commissioned industry survey. Hero Content Hero content, or content-led digital PR, is typically standalone content on a site or blog pitched for coverage.

Digital PR 71

Digital PR Construction Case Study SEO 71

Cision

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. 3 Rules to Ensure Your Blog Isn’t Breaking Copyright Rules. Multimedia must be yours or be free and properly licensed.

Infographics 266

Infographics Brand Branding Video 266

Cision

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Conduct surveys polling the dynamics of your industry and build reports from that data. Register for Gini Dietrich’s “From A to Z: Blogging and Content for PR” webinar! Test paid ad channels.

Strategy 120

Strategy How To Data Infographics 120

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? These skill gaps are roughly the same as they were the last time the survey was done. Source: PR Academy annual qualification trends survey. Writing a blog post? Choose workflow experiments.

How To 60

How To Software System Employee 60

Beyond PR

DECEMBER 5, 2017

Blog Posts. Yes, I’m talking about blogging. Blogging is no longer an experimental trend that might be a waste of time. No, there is overwhelming evidence that shows maintaining a blog yields business results. Brands who blog have more indexed web pages, which boosts SEO. Infographics. You’re doing it.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Which leads us to why it’s important to….

How To 48

How To Media Print Real Estate 48