Contently - Strategy

JULY 20, 2020

One marketing leader at the roundtable had bet over 80 percent of his budget on in-person trade shows prior to the pandemic. Another participant bemoaned anemic conversion rates on direct response ads sent via Facebook and LinkedIn. Now he was scrambling to put together a digital-first marketing plan.

LinkedIn 145

LinkedIn Trade Shows Case Study B2B 145

Cision

APRIL 20, 2016

You probably are already reading magazines, newspaper columns, blog posts and websites that are good candidates to start with. Today’s reporters are social savvy, so the ones you want to reach may be active on Twitter, Facebook or LinkedIn (or all of these). Here are a few places to start your search. Their Publications. Social Media.

Report 120

Report Pitching Trade Shows Newspapers 120

Beyond PR

SEPTEMBER 27, 2016

With such a high concentration of news and innovation in one place, it’s no surprise that trade shows and other industry events generate a plethora of content. Here are three key tactics for taking advantage of social media during a trade show. Links back to your event press kit, company blog, etc.

Social Media 40

Social Media Trade Shows How To Media 40

Sword and the Script

JANUARY 9, 2018

3) Surgically weave it into blog posts. This is easy fodder to write a blog post on the same topic from a different angle and yet also weave in the story you worked so hard to earn. Every time you blog about the topic or a related one, you should evaluate whether a reference to that story makes sense. It probably does.

Media 104

Media B2B Groups Conference 104

PR 20/20

OCTOBER 5, 2017

Another real-world example: The Corzan® Industrial Systems’ corporate blog , which Jorge started, caters to industrial engineers interested in chlorinated polyvinyl chloride (CPVC) applications. It’s easy to place an ad in the paper, pay for a list and send an email blast or attend a trade show with no lead-in or follow-up tactics.

Marketing 45

Marketing Engineering Resources Consumer 45

MaccaPR

OCTOBER 7, 2014

Part 2 of a 2-part Special Blog Post: See Part 1 Here. If your YouTube video features former executives who have since left the company – or "cutting edge" insights from 2008 trade shows – take them behind the barn and put them out of their misery. Condition: Your YouTube Icon Is Buried.

YouTube 61

YouTube Video SEO Trade Shows 61

Sword and the Script

MAY 22, 2018

Event marketing , at gatherings like annual customer meetings and trade shows, was huge in the 90s. And if your company doesn’t outright block access to Twitter and Facebook, it is certainly, at the very least, monitoring precisely much time you spend on those platforms. Now it’s because attention is scarce.

Marketing 63

Marketing B2B Print Technology 63

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Solo PR Pro

JUNE 21, 2016

You can pitch by-lined articles to industry or area publications, publish thought leadership pieces on LinkedIn or your own blog. Use direct mail, print ads Facebook or LinkedIn to reach your desired market. You can also network in person by attending conferences or trade shows. Collaborate.

Local 41

Local How To Skype Trade Shows 41

PR 20/20

MARCH 7, 2017

And that means dense written content may not cut it if you want to see assets like blogs, ebooks, or reports truly drive traffic and convert leads. Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr. Also, don’t stress if you’re not a designer.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Landis PR

JANUARY 3, 2022

Note: PRGN originally posted this blog on its website. We also expect that traditional press conferences, trade shows and similar events will never return to a pre-pandemic level and relevance. offline and internet presence, Facebook and Instagram, Roblox and other game/metaverse platforms, influencers).”. What a year!

Trends 52

Trends Trade Shows Agency Communications 52

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Have you enabled comments on your company blog and YouTube channel? Source: Billboard ). Lesson #7 - Have You Ever Been Experienced?

Social Media 48

Social Media Marketing Media YouTube 48

Sword and the Script

DECEMBER 15, 2020

Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Do you blog regularly? Test, test, test. Hunter Montgomery | ChurnZero. Is your website up to date?

Marketing 176

Marketing Employee Content Marketing Training 176