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Launch Marketing: Launch PR Strategy to Maximize your Brand Post Launch

5W PR

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

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Why Influencer Marketing is Crucial to Event Promotion

Beyond PR

This is why influencer marketing is so successful — and critical to growing key trade show or event metrics. For example, if you’re looking to generate awareness about a new event, your influencer search will look a lot different than if your goal is to sell tickets quickly. How Can Influencers Shape Events?

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Post Launch Marketing Strategy

5W PR

While press releases are an essential foundational PR technique, they should not be relied on completely for publicizing your launch or event. Live Events. When thinking about PR strategies, you should not overlook the value of doing live, offline events. You can organize the event yourself or be one of the sponsors.

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The Evolution of Earned Media: Navigating Change

Burrelles Fresh Ideas

And despite digital and legacy media outlets shuttering or laying off, there is a slew of independent, niche and grant-funded newsrooms starting up or getting help from organizations like Press Forward, Local Media Foundation, News/Media Alliance, MacArthur Foundation, Knight Foundation, the American Journalism Project and others.

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#PRStudChat 11/15 Discussion: From Student to PR Pro & Transitioning Into the Workplace

Deirdre Breakenridge

Are you helping the organization seek media coverage for their events and local fundraisers? Are you enhancing the organization’s or the group’s voice by developing newsletters and creating a content strategy for their blog and other digital platforms? A follow-up blog post by PR 2.0 Is PR Right for me?”

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Your Questions About HubSpot Sales Hub, Answered

PR 20/20

In our latest Cleveland HubSpot User Group (HUG) virtual event, we connected with HubSpot senior inbound sales professor, Kyle Jepson , to get answers to some of the most commonly asked Sales Hub questions. For conferences and trade shows, teams can also take advantage of the app’s business card scanner. Photo credit: HubSpot.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

The company event built a booth to look like a movie theater complete with candy and popcorn. It might have been easy to pack up the booth, count the badges scanned, and called the event a success, but the company went further. See these related posts: How B2B Marketing Can Get More out of Trade Shows.

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