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Building a perfect pitch? The story is in the data

Onclusive

Savvy communicators know that there is more to a perfect pitch than simply good writing, and media relations is not just about distributing these stories to the media. Spend the time to read, listen to and note what impactful authors write about, how often and in which publications. Earning their attention.

Pitching 370
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Content analysis tool BuzzSumo adds journalist database for SMBs [PR tech sum no. 48]

Sword and the Script

I’ve been writing this monthly column about PR technology companies for nearly five years – and I’m still continuously reminded that while these companies make software for communicators, they are not typically communication experts. Tressa Robbins writes about the state of ethics in PR for Burrelles. Kick-ass” PR blogs.

Analysis 154
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PR Tactics To Differentiate Your Brand

ImPRessions - Crenshaw Communications

A consistent but idiosyncratic tone through branded content like blog posts, social updates, and a company’s own website and sales materials can convey an impression of its personality. Write the book on it. Levie is calling for more digital privacy regulations – something not always expected from a software provider.

Brand 196
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15 Social Media Trends to Follow in 2019

Critical Mention

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. For this reason, a lot of businesses started hiring professional writers or writing agencies to craft unique content strategies and deliver compelling social media posts. Employee advocacy. Transparency.

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Physician Internet Defamation: How Doctors Can Deal with False Reviews and Protect Their Reputation

Melissa Agnes

The reality is that most anyone with a computer can cause very serious damage to your reputation: upset customers, ex-employees, ex-business partners, ex-spouses and more. There must be some motivation to go online and write a review, and oftentimes it is because a person is angry.

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Controlled Chaos: 86 Comms Pros Explain How Communications Work Has Changed

Sword and the Script

I’ve found that employers expect not just one skill like writing, but design skills as well.”. Adherence to privacy regulations.”. More virtual events, remote employees require different channels of internal communications.”. More internal comms. Higher demand for internal coms due to max telework schedules.”. Virtual events.

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Top 10 Guidelines For Social Media Participation

Shift Communications

Below are guidelines that we drafted a while ago, refreshed for use for anyone who finds their way to them here on our blog. These guidelines apply to (COMPANY) employees or contractors who create or contribute to blogs, wikis, social networks, virtual worlds, or any other kind of Social Media. Google has a long memory.