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How to manage corporate reputation with PESTLE analysis

Onclusive

In this blog article as part of our managing corporate reputation with PESTLE analysis series, we are diving deeper into the “how to” of the PESTLE process and best practices for communications pros to keep in mind. Analyze the data you’ve collected. Decide which actions to take with the goal of enhancing your corporate reputation.

Analysis 195
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How To Make A Killer Content Calendar

ImPRessions - Crenshaw Communications

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. You can make the most out of your content calendar by using it as a live document and keeping it constantly updated.

How To 259
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Why a business case may be the missing key to securing your PR budget

Onclusive

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few.

Resources 195
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Voice as the Next Tool

5W PR

The old Chinese proverb says, “The tongue can paint what the eyes can’t see,” speaks volumes for what some experts are proclaiming as the next big tool for marketers – brand voice. Conduct an audit of current marketing and communications. Document Everything. Why should it Matter? 45% said so. Let’s get started!

Tools 88
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5 Ways PR Can Maximize Thought Leadership

ImPRessions - Crenshaw Communications

For example, if your B2B PR plan includes a new product launch in email marketing software, it pays to push that piece on new best practices for email marketing a week or so after the product launch, when the buzz is still fresh and interest and engagement is likely to be higher.

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Top 3 Ways Pharma Can Better Leverage Twitter in Marketing

ISEBOX

Few marketers would dispute that pharma companies have been a bit slow to get on board with social media. Why pharma is slow ; How a hasty, ill-considered move can get you into trouble ; The issues of limited character platforms, correcting third-party errors, and other FDA compliance issues; and, Many other topics in our blog.

Twitter 70
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Defining Your PR Goals for your Brand Campaign

Mora Communications

Targeting a particular market sector. Establishing a new business or product launch. Make it a living, breathing document. . There are many possible goals, including: Using the credibility and validity that comes with being featured in the mainstream media to help build your brand. Increasing sales. Set timelines.

Brand 66