prTini

SEPTEMBER 14, 2015

Document your strategy. Then document it. Only 32 percent of B2B content marketers have a documented strategy – insane! an e-book, podcast or Slideshare), and if it resonates with your audience, tweak it to fit other mediums (e.g., Well, create one first. Circulate it. Get sign off from every stakeholder.

Content Marketing 28

Content Marketing Marketing Conference Infographics 28

Contently - Strategy

APRIL 24, 2019

Click here to read the entire e-book. A content strategy is a living document. When first documenting a strategy, your initial goals are more like educated guesses. If you only produced blog posts before, maybe scaling means starting to create visual content like infographics and video. million in content costs.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Just look at what GE Reports has done.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. In the fifties, Toyota wrote the book on production systems and continuous improvement. It takes time.

How To 60

How To Software System Employee 60

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Animated videos and infographics, for instance, can make a site come across as more innovative and trustworthy. Just look at what GE Reports has done.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

Sword and the Script

JUNE 4, 2019

While I did not see any updates about code over the last 30 days, there were a few announcements that caught my eye, along with a handful of posts from the vendor blogs. To that end, in this earnings release, the company said, “Cross-sell bookings of software, distribution and insights in the US increased 8.4% Here we go….

Software 106

Software Reddit Marketing Survey 106

Stephen Waddington

MARCH 24, 2019

Marketing in markets without media, tool databases, Google graveyard, reframing Brexit, internal meets external comms, #CommsSchool makes blogging a habit, and the March #FuturePRoof podcast. Jonathan’s book Marketing in the Dark explores how organisations communicate in markets where infrastructure is poor and literacy rates are low.

Tools 69

Tools Insurance Insurance Handbook 69

Buzzstream

FEBRUARY 1, 2018

Professional Street Fighter player, Daigo Umehara, wrote a book called The Will to Keep Winning. To illustrate it in another way, “A Master will do the things that normally work, and they normally work,” as a quote from the book states it. For example, some link types could be guest post, infographic, or resource page.

Data 67

Data How To Analysis Comparison 67

Stephen Waddington

DECEMBER 5, 2018

There shouldn’t be a barrier between the press office and the digital team - media relations people should be running blogs and engaging with journalists via social forms of media such as Twitter,” said Alex Singleton, author of The PR Masterclass. The findings are consistent with data published by Nick Davies in his book Flat Earth News.

Media Relations 115

Media Relations Media Print Newspapers 115