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7 Skills PR Teams Can’t Do Without

ImPRessions - Crenshaw Communications

While traditionally PR work consisted of press releases, pitching, and occasional damage control, today’s PR teams must have a diverse digital skill set, including SEO strategy, social media savvy, data analysis and more. Here’s what’s most important to staying ahead of the game for PR teams today.

Analytics 170
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The 5 Biggest Mistakes To Avoid In Social Media Video Marketing

Prohibition

social media marketing efforts, social media marketing campaigns, entire video, many brands, drive traffic In today’s digital age, social media video marketing has emerged as a powerful tool for businesses to engage with their target audience. For brands, different audiences across all social media platforms.

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How PR Can Elevate Your Video Marketing Campaigns

Burrelles Fresh Ideas

And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant. And today, successful PR goes beyond press releases and media kits, even though those two strategies are still relevant.

Video 110
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PR Tips and Hacks for a Small Business

The Proactive Report

I was invited to be a panelist on the DesignHill webinar about PR for small businesses today. People today have access to a wealth of information. It was like “Old Home Week” with panelists I’ve known for many years and shared a stage with at many conferences. And we had fun. These are the questions and my answers.

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The dilution of the media — what the changing landscape means for PR

PR in High Definition

Nowadays, on average, we crave quick, clickbait type content – think Daily Mail rather than the Economist – that captures our attention while scrolling on our phones or through our social media feeds. Publications that may have been a tier one media target three years ago, may not cover the same content today. The reason?

Media 48
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How To Achieve Higher Engagement On Your Facebook Videos

Prohibition

Video offers so much more than still assets, as it helps bring your messaging to life, evidenced by the strong performance of video not only on Facebook, but across other social media channels. In this blog, we will explore the best tips and tricks for maximising the number of engagements your video will receive.

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5 SEO Strategies You Can Use Right Now

Critical Mention

Using the right words to retain customers as a strategy is the most successful tactic today. Keywords are still relevant in driving organic website traffic. Include a mix of internal, external links and social sharing buttons at the bottom of the blog. Build your social media platforms.

SEO 74