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Demystifying PR ROI

Onclusive

MarTech forever changed the way that marketers work, what they report as success and how they do their jobs. PR professionals and communicators, however, have not, as a whole, significantly changed how they measure their success. However, if it was easy, everyone would be doing it. How can we access data for PR ROI?

Analytics 170
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15 Steps to Build Your Performance-Driven Marketing Plan

PR 20/20

The proliferation of marketing channels, apps, mobile devices, social networks, and content has given consumers more choices and greater control while increasing complexity for marketers. We want to help simplify and optimize the marketing planning process for your business. Evaluate (Steps 1 – 2).

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Google Analytics - An introduction for PR teams

Presspage

It’s easy to get intimidated with analytics when you start your PR career. Brand awareness, trust, and relationship building aren't straightforward metrics that are easily measured. Make sure you have defined your target audience, objectives, KPIs, and positioning. This is where Google Analytics can play a role.

Analytics 154
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5 Reasons Email Is Key for Communication in 2016

Cision

Sixty-three percent of email to B2B professionals is deleted before it is read , yet it still is the most effective way to reach this audience. How in the world is this possible? It’s easier to get Twitter followers than opt-ins to your mailing list. Focus on growing your email list to maximize the impact of this channel.

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Top 50 PR, Marketing & Social Media Podcasters to Follow

Cision

” Plus, if you haven’t got the time to read articles or watch videos during your busy day, podcasts are extremely accessible – listen during your commute, or even on the treadmill. .” Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship.

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15 White Hat Link Building Tactics That Google Loves in 2024

Buzzstream

Google doesn’t like it when link builders try to game the system, and they regularly take steps to discourage this. So, if it looks too easy, it probably isn’t too valuable. Link building using white hat tactics is the best way to ensure your site has a natural, quality backlink profile. Building links is supposed to take work.

Google 71
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Why (and How) We Launched Our New Website

PR 20/20

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. Website Rethink: Our 5-Step Approach. Below I’ve overviewed the five main steps we took (along with the subtasks in each), and what we discovered along the way.

Web 60