Burrelles Fresh Ideas

MARCH 5, 2024

By the numbers According to one report, 85% of PR pros reported media relations accounted for at least 25% of their time. User-generated content/word-of-mouth recommendations. Product roundups by other content creators. Product reviews on platforms like YouTube, social media platforms, or blogs.

Media 98

Media Nonprofit Pitching Analytics 98

Sword and the Script

MAY 16, 2020

I’d do a considerable amount of blogging. Occasionally, I’ll use the service Help a Reporter Out (HARO) to field responses for a blog post. This stuff isn’t hard, and while I’m not a reporter, an exercise like this is a glimpse into their world. And that’s the theme for this week’s Unscripted Marketing Links [UML].

Survey 170

Survey Media Relations Pitching Media 170

Burrelles Fresh Ideas

APRIL 16, 2024

The good news is that what was once seen as a strategy reserved solely for consumer-facing industries is now making significant inroads into B2B marketing, ushering in a new era of business relationships and opportunities. This is where influencers play a crucial role in amplifying and distributing this content to a broader audience.

B2B 94

B2B Marketing Measurement Social Media 94

Sword and the Script

DECEMBER 15, 2020

Drilldown to see marketing’s direct and indirect contribution to the sales pipeline; and. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

FEBRUARY 14, 2017

Businesses that engage corporate blogging with professionalism and process can boost visibility, grow a community, and ultimately, have a meaningful influence on sales. For example, I once worked for a company that found visitors that engaged the blog were 50% more likely to make a purchase. Can people find your content?

B2B 68

B2B Measurement Blogging Community 68

Sword and the Script

JANUARY 20, 2018

As screenshot nearby shows, (photo credit: Kaon blog ), it creates “a magical pop-up AR appearance at trade shows that people can activate and walk around.” It is easy to see how this could be used as a visual tool in sales or marketing meetings anywhere rather than just a trade show booth.

Case Study 100

Case Study B2B Study Marketing 100

ImPRessions - Crenshaw Communications

APRIL 24, 2018

Media and influencers read analyst reports and white papers, so the reach can become exponential. Attending conferences and trade shows benefits young companies in many ways, not the least of which is the opportunity to network with various breeds of influencer. Bylined content. Sponsored surveys or research reports.

B2B 136

B2B Brand Branding Trade Shows 136

Sword and the Script

MARCH 27, 2018

Fewer reporters, high turnover of journalists, lack of beat reporting,” said another. A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. 4 Big Media Trends that have Upended PR and Marketing. 3 More Reasons Media Relations is Harder.

Media Relations 76

Media Relations Media Trade Shows Journalism 76

Sword and the Script

NOVEMBER 6, 2018

In addition, the theme of the documentary can be seen woven into other marketing assets including, a report and webinar. See these related posts: How B2B Marketing Can Get More out of Trade Shows. How to Generate Media Referenceable B2B Customers with a Blog. Takeaways Applicable to Any Vertical Market.

B2B 66

B2B Creativity Film Trade Shows 66

Sword and the Script

JANUARY 8, 2019

Media references tend to take a back seat to the mad pace that is often B2B marketing. A day turns into a week, a week into a month, and the reporter has long since dropped the story idea and never answers an email from your company again. 1) Soft interviews on your company blog. 3) Reports, ebooks and white papers.

B2B 78

B2B Media eBook Interviews 78

Contently - Strategy

SEPTEMBER 10, 2020

In 2018, he and his good friend Erik Requidan started The Minority Report Podcast to create a platform where people of color, women, and LGBTQ individuals in marketing could tell their stories and have candid conversations. What role has content marketing played for you at LiveIntent? Do you see that accelerating?

Brand 118

Brand Branding Marketing Facebook 118

Critical Mention

MARCH 12, 2018

For example, one of the things we learn early on in media relations is how far ahead some publications plan their editorial content. Is your brand exhibiting at the industry’s biggest trade show? Have you factored in content marketing? Want to be in holiday issues of popular magazines? Just do some research.

Trade Shows 70

Trade Shows Pitching Measurement Groups 70

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

JANUARY 9, 2018

This is important for continuing media relations efforts, especially for startups: reporters watch what other reporters produce. 3) Surgically weave it into blog posts. If you did a media interview in the process of earning the mention, chances are the reporter didn’t include everything you said in the story.

Media 102

Media B2B Groups Conference 102

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Sword and the Script

OCTOBER 25, 2022

Nine in 10 (90%) said reported that communications work has changed at least slightly – and of those, 50% said it has changed significantly (37%) or very significantly (13%). Jack of all trades. Lines between what constitutes PR and content marketing continue to blur. Real effort into digital and social.

Communications 126

Communications Crisis Internal International 126

Sword and the Script

MAY 14, 2016

Relevant content of high quality, that provides the answer for which people are searching, like the sort Mr. Robert’s creates for his blog. A cloud technology vendor told me that trade shows were the number one source of leads for his company. Report: Ignore Customers on Social at Your Own Peril.

Marketing 60

Marketing B2B Local Customer Service 60

PR 20/20

AUGUST 2, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. This is one of the top questions we get from marketers. We're not the most sophisticated marketing department around. We have a content marketing program.

How To 41

How To Marketing Software Tools 41

Sword and the Script

NOVEMBER 30, 2021

That’s according to a report by Korn Ferry called The 2021 Buyer Preferences Study: Reconnecting with Buyers. The report is based on a poll of 261 participates who work working for medium-to-large enterprises around the globe. Below are five points that stood out for me in the report. Not content marketing.

B2B 100

B2B Trade Shows Survey Study 100