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Why the ‘Cheaper’ PR Agency Is the Worst Value

Bianchi Biz Blog

Maybe you bought the bargain pliers at the discount store, and the third time you used them, they broke and sliced your hand open — costing you a visit to the Emergency Room and six stitches. Turns out the “cheapest” option was much more costly – in money, aggravation, time and pain – than the “more expensive” pair of pliers.

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The 7 Surprising Super Powers of PR

Onclusive

Historically, PR has been a bit of a black box in terms of how much it “helps.” That’s because the success of a PR campaign has been incredibly difficult to measure with any accuracy, until recently. We now have access to PR data that does for PR what AdTech tools have done for the measurement of advertising.

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PR Pros Don’t Need to Know about SEO

The Resolution Blog

Social media existed back then, as did blogs. ” I joined in the self-congratulating and empathised while secretly putting this down to the difference between marketing and PR people. SEO had nothing to do with me as a PR man and it was my intention to keep it that way. Do PRs Need to Know About SEO?

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Would you Run Your Internal Data Through this Media Monitoring AI? PR Tech Sum: Talkwalker, TVEyes, Meltwater, SocialChorus, Cision, Signal AI and Burrelles

Sword and the Script

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. Why would you do this?

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How to be a PR Pro Without Losing Your Soul

ZudePR

What’s the best book about your job? I’m working more and more with graphic design agencies; helping clients sell more online. How to be a graphic designer without losing your soul. Similarities to PR. Adrian (and Dave’s) 21 Golden Rules for Designers (and PRs). Warts and All.

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What’s the ROI of Training Rides?

Waxing UnLyrical

If you invest $1,000 dollars in shares of a firm, you need to know what that $1,000 is doing for you. If, say, you’re an entrepreneur and you put YOUR time and effort into a Facebook page, you want to know if it’s doing something good for your business. If it is not doing anything positive, you’ll move it somewhere else.

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

You’re scrolling through Facebook and your past posts - with images recalling a five-year-old inside joke, best friend’s wedding, or favorite family vacation at the lake - spark memories that come flooding back like it was yesterday. Your brand can share storytelling moments from its company history with your key stakeholders, too.