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Can PR Take Ownership Of Reputation?

ImPRessions - Crenshaw Communications

In business as in life, reputation is everything. Few corporate CEOs will deny that a company’s reputation colors every aspect of business, including marketing, talent recruitment, employee relations, shareholder relations, and the customer experience. And reputation’s value seems to grow as a company scales.

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7 reasons why effective PR is more important than ever

Remote PR Jobs

Originally seen on PR Daily Landing coverage in reputable news outlets is essential in this era of dwindling public trust. PR is more measurable than ever. Today, the outcomes of a PR program are more measurable than they’ve ever been, thanks to a concerted effort by the industry, but also to digital tools. Goodwill has value.

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Why Good PR Matters More Than Ever

ImPRessions - Crenshaw Communications

PR practitioners understand that a brand or personal reputation built through bylined content, executive speeches, legitimate user reviews, and media profiles will earn the credibility that comes from implied endorsement by recognized third parties. PR is more measurable than ever. Good will has value. But does it scale?

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7 Actions to Take in 2019 to Enhance, Protect and Defend Your Valuable Reputation

Reputation Us

This year, credit unions should also attempt to balance their overall efforts to both strengthen their individual brand, while focusing on enhancing, protecting and defending their valuable reputations. Building your credit union’s brand has always been important, but ultimately, it’s your reputation that precedes you.

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Taking a Stance on Social Justice: Part Two

Reputation Us

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Their responses were genuine, insightful and encouraging.

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Taking a Stance on Social Justice: Part Two

Reputation Us

In the second of a two-part series , three more executives discuss social justice initiatives and how they impact their organization’s reputation. Editor’s note: Below you’ll find responses from three of the executives who were interviewed. Their responses were genuine, insightful and encouraging.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. Bungled staff reductions leave long memories that can undermine a company’s reputation and its ability to retain customers and recruit employees. People were shocked then.