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The 6-Step Guide to Creating a Thought Leadership Content Program

Contently - Strategy

Any organization can deliver thought leadership content if it has a system for generating ideas and a process for turning them into engaging assets. Half of C-suite executives say they leverage thought leadership to make purchasing decisions in tough economic times. What is thought leadership?

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Elon Musk’s Twitter Takeover: Lessons for Leaders

Reputation Us

Whether or not Musk succeeds remains to be seen, but behind those headlines is a mission-oriented strategy, a performance initiative, and a customer plan that bank and credit union leaders should learn from. His leadership decisions have spilled even more. Such decisions have predictable consequences.

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M&A: Reputation Building Must Happen Well Before Details of M&A Are Announced.

Reputation Us

When two credit unions look to combine forces through a merger or acquisition, the pace of negotiations means their reputations and a well thought out communications strategy often gets overlooked. . M&A: Loss of Reputation, Trust and Members. This feeling of neglect ultimately damages reputation.

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Warren Buffet Underscores the Value of Reputation

Sword and the Script

It may be hard to quantify the value of a reputation but it sure is meaningful when one of the world’s most prominent financiers says it’s important. But we can’t afford to lose reputation – even a shred of reputation.” Lose a shred of reputation for the firm, and I will be ruthless.”. * * *.

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Conveying PR’s Value Requires a Different Form of Accounting

PRSay

In my case, it was as a PR writer of thought leadership articles. A sustained program of communications that builds goodwill for the company among its key constituencies is like saving money in a bank. A few months ago, I sent my résumé to an agency that specializes in polishing clients’ work histories for prospective employers.

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For Sensitive Subject of Job Losses, CEOs Need Sound PR Counsel

PRSay

I arrived in Dallas in the mid-1980s, just as the city’s three biggest industries — real estate, banking, and oil and gas — were entering historic downturns. And when told they’ll lose their jobs, employees are just as shocked today. Garg came to represent accusations that corporations treat employees as expendable units.

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3 Attributes of a Strong and Practical Crisis Management Governance Model

Melissa Agnes

For example, some folks throw around terms like “Crisis Leadership Team,” “Crisis Action Team,” “Regional Crisis Management Team,” or “Global Crisis Management Team.” Instead, your crisis management governance should reflect the organizational structure with which all employees and team members are already familiar.