PR in High Definition

DECEMBER 17, 2020

The future may not be looking so rosy for the big players of Silicon Valley, as the UK Competition and Markets Authority is asking for more powers to crack down on tech giants. Google is currently coming under fire and receiving employee backlash after sacking leading AI ethics researcher Timnit Gebru. Head to the Independent.

Ethics 62

Ethics Google Banking Radio 62

Mindful Marketing

APRIL 4, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence As I chatted with prospective students and their parents at a luncheon in our college’s cafeteria, I suspected that something wasn’t going well for one of the families. People do some terrible things under the auspices of “marketing.”

Banking 75

Banking Examples Print Ethics 75

ImPRessions - Crenshaw Communications

SEPTEMBER 22, 2016

In a statement before his testimony in front of the Senate Banking Committee, Wells Fargo CEO John Stumpf did what reputation experts generally counsel clients to do in the case of a breach of public trust. That’s the case for two chief executives who found themselves facing congressional investigations this week. He apologized.

Pharmaceuticals 120

Pharmaceuticals Ethics Reputation Insurance 120

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. They may in fact have the decisiveness to spend marketing or R&D where it matters. The PR technology space can be in some respects, divided into Davids and Goliaths.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Mindful Marketing

AUGUST 23, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Does the word business carry positive or negative connotations for you? My associations are affirmative ones, but for many people business carries significant baggage, perhaps from personal experience or from things they’ve read or heard.

Corporate 50

Corporate Community Nonprofit Banking 50

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

PR in High Definition

JANUARY 17, 2017

We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better.

Technology 48

Technology Automotive Retail Banking 48

Mark My Words

DECEMBER 15, 2020

While its maker, Californian start-up Clevr Blends, claims it brings all kinds of health benefits, is ethical, environmentally friendly and a brand that is ‘dedicated to giving a s**t’ Its packaging claims it boosts immunity, brain health and digestion while reducing stress and improving focus.

Instagram 60

Instagram Brand Branding Publicity 60

Mark My Words

MARCH 15, 2022

The Prime Minister pledged to ease the burden on consumers – and to ditch Russian oil and gas. Foreign companies should understand that returning to our market will be difficult.”. The Bank of England had said that inflation would peak at seven percent next month but most economists revised up their predictions following the invasion.

Energy 12

Energy Banking Agriculture Chemicals 12

PRSay

JANUARY 16, 2020

As if threats of massive data breaches, technology outages or consumer-privacy rebellions weren’t worrisome enough; now, a new cause for cyber-insomnia looms: “reputation exploitation.”. As AI continues to change the nature of work and how people shop, bank and travel, the magnitude of risk it poses is growing.

Reputation 180

Reputation Privacy Banking Ethics 180

Maxim Behar

NOVEMBER 15, 2023

There is no Bulgarian word for marketing and many other things. However, we try to create real news or tell the truth to the consumers, to the services, to the products, to the projects of our clients. Communism had fallen, we had a free market, privatization had happened, we had private ownership, and in two years we would be ready.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? Main Topics Quick Links What is Mass Communication? What is Mass Communication? Sets are relatively cheap, and it is estimated that 96.7%

Ethics 52

Ethics Communications Print Television 52