Mindful Marketing

AUGUST 23, 2019

by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Does the word business carry positive or negative connotations for you? and Chair of the Business Roundtable said: “Major employers are investing in their workers and communities because they know it is the only way to be successful over the long term.

Corporate 50

Corporate Community Nonprofit Banking 50

Sword and the Script

OCTOBER 4, 2022

On one side, we have giants, which are backed by PE firms, holding companies, and in a couple of cases have access to the liquidity of public markets. They may in fact have the decisiveness to spend marketing or R&D where it matters. The PR technology space can be in some respects, divided into Davids and Goliaths.

Technology 81

Technology Company Analytics Writing 81

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 187

Marketing Content Marketing Data Social Media 187

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Mark My Words

DECEMBER 15, 2020

It came as Meghan and Harry signed an exclusive deal with Spotify for to ‘host and produce podcasts that build community through shared experience, narratives, and values.’ They are still in the foothills – but by focussing on America they are concentrating on the largest and most affluent advertising market in the world.

Instagram 60

Instagram Brand Branding Publicity 60

Waxing UnLyrical

OCTOBER 4, 2017

In a few hours from now, I’ll be heading to AdWeek DC to moderate a panel on content marketing. Then on Friday, I head to Boston to speak at PRSA’s Association/Nonprofit Section Half-Day Conference on email marketing. Notice a common thread here? Nowhere in the panel descriptions do you see “PR.”

Internal 43

Internal International YouTube Nonprofit 43

PR in High Definition

JANUARY 17, 2017

We’ve seen a cornucopia of retail banking, investment and information services spring up in the last few years and many of them have been hugely successful. These kinds of companies will have a virtuous effect on other, more established companies, showing traditional retail banks and investment companies how to do business better.

Technology 48

Technology Automotive Retail Banking 48

Maxim Behar

NOVEMBER 15, 2023

There is no Bulgarian word for marketing and many other things. Host: And what do you think the Bulgarian society failed to take from your Jewish community? Host: This community has been centuries in the making. In 2002 I was responsible for coming up with the standard of the country’s business ethics.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Beyond PR

JUNE 16, 2017

The banking “too-big-to-fail” (Volcker Rule) regulatory points captured the main interest of many Wall Street and political pundits, however the new bill covers several important changes affecting corporate governance and SEC reporting and disclosure requirements. Their code of ethics. Potential conflicts of interest. Not the Senate.

Financial 68

Financial Policies Banking Resources 68

Mark My Words

JANUARY 14, 2021

The author Penny Junor warned that the couple would find it ‘very difficult’ to combine being a member of the royal family with pursuing commercial activity, because ‘there are bear traps everywhere’ ‘Inevitably, because of who they are, there will always be a market for them,’ she said.

Privacy 60

Privacy Healthcare Instagram Banking 60

Sword and the Script

DECEMBER 11, 2018

As I’m wont to do at year’s end, I ask many brilliant marketing and PR types for their take on what might transpire over the next twelve months. This year, more than 20 professionals – real people that do real marketing and PR work every day – responded and with high-quality ideas that I found to be invigorating and thought-provoking.

Social Media 90

Social Media Marketing Media Creativity 90

Mindful Marketing

AUGUST 29, 2021

by David Hagenbuch - professor of Marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing When you were a kid, people probably asked you, “What do you want to do when you grow up?” However, my online search for an ethical impetus behind the pornography ban came up empty.

Ethics 93

Ethics Banking Policies Financial 93

Masters in Communications

FEBRUARY 12, 2022

Main Topics Quick Links What is Mass Communication? Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52